Founder & CEO - TuneMyDigital
Achiever's Success Story
Revolutionising Performance Marketing, TuneMyDigital paves its way towards perfection
Shayon is a pioneering entrepreneur, motivated towards creating a culture that inspires people to thrive in their respective fields and allows a space to grow professionally. He always wanted to build a company that impacts many lives in a positive way. As he grew up and started working, he started getting fascinated by the way digital is transforming lives of so many people. He realised that he would build a company which uses technology and digital to transform lives.
Shayon’s digital journey started as an SEO Executive at ‘Kleverkid’, a startup where he met his two role models, Shabnam Aggarwal and Priyanka Khanna who inspired him immensely and shaped him to excel in his career. While they have a great impact on his growth, Shayon himself proved to be quite the mentee as he was mentioned in a book, authored by Shabnam, “Freedom to Fail”. Kleverkid was where he was familiarized with ‘startup culture’, working in that environment he knew that’s what he wanted to achieve as a Founder one day and that’s what he continually works upon at Tune My Digital.
With Tune My Digital, Shayon wants to change the narrative connected to Service providing enterprises. Tune My Digital (TMD) is a full-scale digital performance marketing solutions company which is driven by Goals, ROI and Data. It is not a typical/conventional marketing agency which focuses on getting clients and drive business but the one that focuses on giving value to the clients by giving them real time insights, dashboard and analytics data to understand the performance of their account. The organization believes in building long term solutions for all (digital marketers, clients and teams). They have a BHAG (Big Hairy Audacious Goal) to disrupt the traditional digital agency model. The organization sticks to its core values and makes sure that culture plays the most important role in shaping the company.
Every name is a unique identity of the brand. Tune My Digital. was carefully crafted with a common vision of connecting people to the digital world which is explained as follows:
TUNE: Tune is a synonym of synchronization, rhythm, and harmony. These 3 words are what describe us in the truest form. Synchronization is the balance that keeps us on our feet among our team members and clients, Rhythm is the heartbeat of TMD and Harmony is the social balance between digital and traditional world.
MY: My defines the organization, the team, the values that they carry, TMD.
DIGITAL: Digital is the main theme of the company; it is the prime foundation to create TMD.
At TMD, the fellow members refuse to be referred to as an agency or promote employee as a term to refer to the team members; in fact, they work as a team and are all teammates. When it comes to clients, Shayon’s motto is to always under promise and over-deliver, to have a relationship of transparency where clients are fully updated with the progress on their projects. Going further, He wants to come up with a SaaS product that can change the Digital Marketing game by automating monotonous tasks and breaking the back-and-forth processes of approvals and disapprovals.
Tune My Digital’s mission is to transform the digital marketing approach to value driven performance marketing. In this digital era, there are a few organizations that lack digital knowledge that results in poor reach out. The team at Tune My Digital wish to make digital marketing easier and fun for everyone in need. They Enable Digital Transformation by helping businesses go digital, one conversion at a time and make marketing, truly performance driven for everyone. More than just a usual work place, TMD is a place to learn, grow and succeed both personally and professionally.