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Recipe Cup : On a mission to unify through the power of food, one dish at a time

Recipe Cup : On a mission to unify through the power of food, one dish at a time

It’s no secret, the way in which people across the world eat has forever changed. The online food delivery industry is rapidly expanding and expected to reach $164 billion by 2024. It’s crucial that restaurant owners and food curators learn how to navigate the online delivery market and adapt to best meet market this forecasted demand. Now more than ever, customers are ordering from their favorite food app that delivers yummy food straight to their homes.

Not long ago, the idea of having a fresh home cooked meal delivered to your doorstep within minutes of ordering it was completely inconceivable. However, that is no longer the case anymore. Thanks to emerging technologies such as Recipe Cup, people are able to not only order their favorite food dish and have it delivered, but they can also once again enjoy the unique food experiences that connect them back to their early childhood or home culture.

Recipe Cup is a startup that provides a D2C marketplace for food sellers and buyers to be connected in a variety of ways. Recipe Cup platform will enable home chefs, cloud kitchens and restaurants to generate alternative revenue streams that aims to monetize their existing dishes using state-of-the-art delivery, while enabling them to sell their on-demand meal kits, signature ingredients, recipes & virtual private chef services. Recipe Cup will establish a new customization method for customers that will allow them to have their meal kits and food orders custom designed & tailored according to their health and wellness needs.

With the rise of cloud kitchens and the increase in consumers browsing for their next meal online, being visible and recognized amongst the competition is an absolute necessity. Led by its founder Rushabh “RJ” Jhaveri and his team of product developers and analysts, Recipe Cup is poised to disrupt the food delivery industry and become the recognized face for home chefs and their customers.

Recipe Cup will focus on quality meals, eco-friendly packaging, timely delivery, and a user-friendly UI and UX design that his highly intuitive and easy to navigate for customers and sellers alike.

Over the next few months, Recipe Cup will be taking an aggressive approach to initially launch their platform in the Delhi region of India. To date, Recipe Cup has successfully sourced over 26,000 food curators, home chefs, cloud kitchens and restaurants that are actively being onboarded for launch. Additional traction is

being generated through several pilot order transactions in which Recipe Cup’s first ever home chef orders and deliveries were completed. RJ who has a keen eye for what consumers in this industry are looking for, has deployed a full-scale marketing campaign across all the major social media sites that highlight the cultural authenticity that Recipe Cup has to offer in every bite!

He also has some very keen insights for home chefs to consider as they enter in this market; “For the home chefs and cloud kitchens we work with, my advice to them is to try and make your menus customizable within each food category so that customers can add different menu items to make their perfect order. The more customization you provide, the happier your customers will be. With more options comes more possibilities for them to make their order just the way they like it and given them a taste of what they’ve been missing!”

As food industry continues to evolve at an exponential rate, more and more tech companies like Recipe Cup will be competing for a share of the online food real estate. Affordability & Variety offered to the consumer is one of the core concepts of Recipe Cup’s growth strategy. While food is supremely important, it is about the WHOLESOME experience.

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