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Ms. Tanya Swetta

Achiever's Success Story

Tanya Swetta | CEO Of The Year

Tanya Swetta, with a passion for managing brands & the drive to deliver the best branding experiences to consumers and brands in the industry, chalked id8 media solutions into reality in 2001. Passionate, Innovative & Unflappable is what defines Tanya who believes that there are no shortcuts to success. Like all “big things have small beginnings,” the story of id8 Media Solutions is also a similar one, dreamt up and realised by Tanya Swetta in 2001, the co-founder and CEO of the company.                    


Tanya is a graduate with a major in psychology and philosophy from Jaihind College. Having found her true calling in managing brands, she pursued this passion by studying Public Relations from the Xavier’s Institute of Communication in Mumbai and was driven to deliver the best branding experiences to consumers and brands in the industry.

Under Tanya’s astute leadership id8 has worked closely with a diverse and international repertoire of companies, brands and prominent individuals and aligned with the thought of deep research across consumer sentiment and market dynamics. Id8 media solutions specialises in the integrated marketing communication of Visual Thinking and Content.

Prior to establishing id8 media solutions, Tanya worked at a travel agency and is an accredited travel agent by IATA. She later worked at the Emirates Airways head office in India in customer relations. Being one of the few pioneers to foresee the scope of brands in India and the growth in the Media and Communication industry, Tanya’s vision and passion is the reason behind id8 media solution’s success story.

Tanya is a competitive swimmer, enjoys playing tennis, squash and badminton. She is a brown belt in the Gojuru style of Karate and has keenly practised yoga and meditation for the last 15 years.

Tanya has been the recipient of highly acclaimed recognition – ‘Entrepreneur of the Year 2021’ by Exchange4Media. She has been featured in some of the top Fortune magazines for her successful ventures and believes that there are no shortcuts to success.

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