Ms. Payal Raval
Ms. Payal Raval
Achiever's Success Story
Envisioning seamless communication in the new era of story-telling, Ms. Payal Raval’s creatively-filled innovation stands remarkable
Ms. Payal Raval Is an educator turned entrepreneur, who currently mentors the interactive side of Zen Digital Media by leveraging her core strengths – creativity, knowledge of international trends, and a fierce attitude to get things right the first time. She believes in channelizing her creativity and knowledge in worldwide trends to innovate and devise brand strategy and give them a face that would make a difference. The Organization’s endeavour is the usage of state-of-the-art technology and constant innovation, that intends to introduce a new pathbreaking medium every year.
A digital-first, make in India start-up, Zen Digital Media, co-founded by Payal, launched two more platforms for brands and creative artists- Broadcoasters & Beach And You (B.A.Y.), to experience seamless communication bringing in a new age of storytelling. Broadcoasters is a platform built after depositing sufficient years of research and development into marine, tech, and regulatory compliances. Mounting huge LED screen on a custom-built vessel and floating smoothly in the shallow inland waters is a huge breakthrough, not only in the marine industry, but also an innovation in the media domain.
The social initiative IP called- ‘Beach and You’ is developed for encouraging community building. This initiative is not just a mere community engagement tool, but also to aims to change the overall perception of people towards using their environment and bond the good old way. This also includes Yoga and fitness gatherings for personal wellbeing, education and learning documentary sessions for kids, gaming sessions for teens, sport activities for athletes.
Their platform is built with a sole purpose to invent an open-ended one. Keeping in mind the maximum participation, the organization expects from various categories of society, interactivity and engagement, as these are the two important pillars of their business idea. With various tech integrations, they plan to seamlessly broadcast live events, play games on the big screen, push real time messages, run programmatic campaigns on all our platforms at the same time, giving real-time reporting to our clients.
In all of this, Broadcoasters act as a tool to engage, interact and excite the beach lovers. It also benefits the brands to perform their CSR activities and inspire the corporates to indulge into team building events, and ultimately form a holistic elevating experience for the society. Along with Broadcoasters, Zen Digital Media has launched digital screens ‘Zen Glow’ on land as well at the premium locations of Mumbai. In addition to this, we have proposed and plan to introduce Broadcoasters in various other states and our production is in line with the new launches. Several coastal states have even considered our proposal. This will not only create new media platforms for the two-tier states, but equally help in creating job opportunities for the locals of those respective states.