Ms. Deeptee Kapila
Achiever's Success Story
Empowering Youth and Women for a Brighter Tomorrow
AthaQala Foundation, operating under the brand name Athhaa, is an inspiring women-led non-profit social impact startup that has found its home at NSRCEL, IIM Bangalore. Their noble mission is to uplift the lives of underprivileged and underserved youth and women, particularly those residing in remand homes, observation homes, childcare institutions, and women shelters. AthaQala Foundation is dedicated to addressing the pressing needs of these vulnerable segments of society and empowering them to overcome obstacles and achieve their full potential.
In India, a staggering 56 crore children, constituting 40% of the child population, are exposed to a range of adversities such as crime, domestic abuse, violence, trauma, trafficking, and child marriage due to their weak socio-economic backgrounds. Moreover, an estimated 87 million women and girls in the country are living in extreme poverty. There are 1.7 lakh juvenile delinquents in 815 observation homes and 20,000 women in 31 jails across India, all grappling with various psychological challenges, including emotional deprivation, low self-esteem, anger, aggression, and difficulties in social reintegration.
AthaQala Foundation’s flagship project, known as Project Uday, centers on fostering behavioral change among women and youth by promoting inner harmony and health through practices like yoga and clay art therapy. These initiatives ultimately lead to a transformation of mindset. The organization firmly believes in creating an ecosystem of skills and livelihood opportunities that enable troubled youth and women to develop a trauma-free mindset, paving the way for their successful reintegration into mainstream society.
Their comprehensive approach aligns perfectly with the United Nations Sustainable Development Goals, with a strong focus on reducing inequalities, promoting decent work and economic growth, ensuring good health and wellbeing, fostering peace, justice, and strong institutions. Through mentoring and vocational training programs, AthaQala Foundation nurtures the potential of underprivileged youth and women, empowering them to thrive in all aspects of their lives.
In 2022, AthaQala Foundation initiated transformative work with an observation home in Ludhiana, focusing on reforming juvenile delinquents and facilitating behavioral change. Building on this success, in 2023, they received approval from the Directorate of Women & Child Welfare in Punjab to work with teenage girls at a Government remand home in Jalandhar, aimed at their reinstatement and reintegration into mainstream society.
To date, AthaQala Foundation has positively impacted over 100 youth beneficiaries. Their groundbreaking approach, which emphasizes mindset and behavior change through natural, eco-friendly, and self-connecting techniques, represents a pioneering effort towards sustainable reform. AthaQala Foundation remains steadfast in their commitment to reaching and empowering the most vulnerable sections of society, ensuring holistic change, and creating an equitable and brighter future for all.