Ms. C. V. Gayathri Reddy
Achiever's Success Story
C. V. Gayathri Reddy’s mission to help brands advertise with more interactive and result-oriented advertising
Ms C. V. Gayathri Reddy started her journey as an entrepreneur post her MBA in International trade at Cambridge University. She had completed her B.E. as an electrical and communication engineering at PSG Tech previous to that. As soon as she completed her education she knew that she wanted to start her own company which will bring substantial change in the OOH Industry in India. Gayathri had always seen a biasness of clients in the OOH media. Though the volume of other companies in the market was large, only the top companies in every sector use to do OOH advertising. Gayathri along with her co-founder Dev Abhilash worked on this idea and started digital screen advertising in residential and commercial areas names it as Bellplus Media. The motive to serve a large sector of companies which are SME’s and other start-ups like them keeps their company moving and they understood there was huge potential growth in this space as according to stats DOOH in India is growing at 32%.
She commenced Bellplus Media as a Residential and commercial DOOH media which gives unique benefits to the properties and the brands who advertise on the displays bringing them together. They have customised a dual display screen first of its kind in the market. One screen which is a primary screen is used for branding and the client will be given direct portal to update, delete and add content also with daily reports of number of viewers and proof of play ensuring maximum ROI for our brands. The second screen known as secondary display is used as a digital notice board for the residential or commercial properties which will have a separate interface for each property to update, create and delete content which is given free of cost by the company. The viewer while looking at the notice will also watch the advertisement in parallel which will gain more user attention towards the brand.
Gayathri has received global leadership award for her contribution for marketing and advertising by Marketing 2.0 conference in Dubai along with a keynote speech regarding advancements in programmatic DOOH and advantages of it.
They are making advancements in Ad technology to empower brands to have more flexible and result-oriented advertising. Leading brands like Apple, Malabar, Volkswagen and Apollo have done campaigns with them and they have provided them with high brand reach through their media.
In the near future they envision to make DOOH campaigns more targeted oriented and ROI with incorporating AI/ML.They are headed to make the company a key market player in DOOH residential and commercial holding a major market share in this segment. India is seeing digital revolution in fin-tech, ed-tech and food-tech, and there is no major ad-tech company right now. They wish to occupy this market segment as a key player in the coming future with innovating technology in the space and creating more accessible, flexible and sustainable advertising model.