Achiever's Success Story
Mrs. Sindhuja’s journey as a successful entrepreneur stands remarkable
Mrs. Sindhuja K is the first-generation entrepreneur & first female entrepreneur in her family. She is a National Institute of Fashion Technology graduate with a Bachelors Degree specialising in Knitwear Design (B. Des. She has also completed her Executive Program in General Management from Indian Institute of Management, Calcutta. Mrs. Sindhuja Co-Founded Young Trendz, an MSME with multiple brands under it (Young Trendz-The Brand, DUO Couple, Mode Rebel, Pink Trendz etc). The firm is completely bootstrapped and self-reliant & has scaled within less than 6-7 years from a small start up to a 20 million business venture in terms of turn over & more than 2.5 million in terms of Sale Orders, with over more than 150-200 workers in the manufacturing unit in Tirupur, Tamil Nadu.
It all started with an idea to set up an online fashion brand as Ecommerce was seeing a fast-paced growth at that point in time and still is. This was the growing trend that time, so they started working on my web-site established it in less than 2 months. The brand had surprisingly seen a much better response than what she could have ever imagined. They, later set up their main factory in Tirupur, Tamil Nadu which is considered one of the major manufacturing hubs in India for easier access to raw-materials, suppliers and production facilities etc.
Over the last couple of years Young Trendz has only been looking at Diversification & Expansion. The brand being first to launch Couple clothing in India has expanded into all elements of not just Men’s and Women’s Apparels but also into Kids (Both Girls & Boys) Apparels as well. Mrs. Sindhuja says, ‘Doing all this being completely bootstrapped was a challenge and that too not compromising on our growth. But we have and are always trying to overcome all challenges. It’s has been tough but exciting journey so far.’