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Mr. Sandeep Pandey

Mr. Sandeep Pandey
Global Head of Analytics

Achiever's Success Story

GROWING CORPORATE HUNGER FOR BUSINESS ANALYTICS

Sandeep has been working for over 2 decades and have always worked towards building a environment where Data is valued to businesses and they work towards democratising its usage and benefits. His role as global leader of analytics transformation with world’s leading media and marketing services company is to redesign company’s overall Product & business Strategy by deploying innovative data science solutions encompassing a fusion of tech, data and analytics.  This discipline has grown many folds under his leadership and has become the most value added services to our client businesses.

Having received academic accreditation from studying Statistics, he understood the value of data very early in his life and have always worked towards building products and services that enables higher order business decisioning with the help of very strong data led strategies

Sandeep works with most of the fortune 500 clients and his primary customers are from the client’s marketing department. Undoubtedly, if one function has adopted data like never before it’s the marketing and that’s because the function became far more technical compared to what it used to be few years ago. With Technology platforms taking centre stage in marketers life, it added gigs of data on daily basis but they didn’t know how to make this data richer by analysing it for our business. This is where he puts most of his mathematical, statistical and business acumen to create a solution that addresses these questions in detail and give a prescriptive platform to marketers to decide their investment hierarchy basis growth and profit potential.

He has created innovative product solutions in building marketing attribution products to drive measurability, Precision and performance marketing products to drive forecast accuracy, building data Innovations Labs to harness real-time signals from all over the world on consumer trends, consumer behaviours, engagement with different products & services and use it for societal benefits, environmental gains and for businesses to tap into these trends for strengthening their propositions.

His unique combination of understanding data, its versatility and applied analytics along with strong business analytics consulting experience has made him lead this practice for global markets. This unique combination of triangulating these skills has helped him risen to this level and has inspired others to join this field.  Students from Ivy league colleges have joined this practice for the vision he is able to sell for this industry.

Data is no more a new oil as it has been discovered by many but its application across different situations makes it a winner. All the products and processes have been continuously enabling his clients, his people and his company to stay ahead of others and that’s the most rewarding and motivating part of his job.

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Career With IAF

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BRANDWORKS MEDIA PRIVATE LIMITED
 
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9810066763

Bank Name: Kotak Mahindra Bank
Branch: Mayur Vihar-I, Delhi -110091

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