Founder & CEO – Recipe Cup
Achiever's Success Story
The Power of Food!
Rushabh “RJ” Jhaveri, is a Founder First Chef at Recipe Cup and a true food connoisseur with a mission to unify disparate flavors of the world with the power of food! At Recipe Cup, RJ aims to bring home chefs and cloud kitchens as a conventional food delivery alternative to a space dominated largely by the large restaurants. He wants no one to miss the goodness of an authentic home cooked dish – “Ghar Ka Khana” as he refers. He is on a purpose driven mission to empower home chefs, street chefs around the world to operate cloud kitchens and micro businesses from the comfort of their home and be able to share their delicious recipes in different formats in the hopes of filling people’s plates and hearts across the world. Rushabh recognizes that food has the power to generate unity, foster oneness in a contentious world and he wants to do so by providing a true food metaverse for home chefs and consumers who crave the opportunity to share and experience food like never before.
Having moved to a foreign country, RJ frequently longed for the authentic comfort food which he relished back in his home country of India. Growing up in Mumbai, he not only enjoyed the flavorful meals which his family had curated to perfection over time, but also enjoyed the unique and simple dishes made by small vendors on the city streets.
This longing for street food and the failed quest to find good streetside food whether it is a simple Mumbai Grilled Sandwich, or an authentic Vada Pav in the US, led to the conceptual idea of Recipe Cup.
Rushabh believes that Recipe Cup can pave the way for home chefs to not only share their signature and curated dishes, ingredients, meal kits or recipes, but also become self-reliant and be rewarded for their culinary gifts through technology. Leveling the digital playing field for food curators to expand their global reach and consumer market, will enable Rushabh and Team Recipe Cup to initiate a food revolution that will unify communities and cultures.
When not working on this exciting endeavor (on either time zone), Rushabh can be found enjoying his time cooking with a bottle of wine and learning new skills that will help guide his leadership as a tech entrepreneur. As much as he likes technology and product development, he also enjoys connecting with people and creating memorable experiences for them to enjoy.
Rushabh, along with his team at Recipe Cup, welcomes you to pull up a chair to their table and taste the wonderful dish they are cooking up for people all across the globe to enjoy!