Mr. Paramdeep Singh Anand
Achiever's Success Story
FieldAssist Proud Partner to Great Brands
FieldAssist is a SaaS based technology platform transforming route-to-market capabilities of CPG companies across the value-chain. It empowers a company’s top management with actionable analytics, leading to faster decision-making and firm execution of their on-field strategy. Salesmen, Managers and Distributors get real-time intelligence to achieve higher sales and market share using technology products, including SFA (Salesforce automation), FA Analytics and DMS (Distributor Management system), respectively.
Headquartered in Gurugram, India, and with clients in 10 countries in Asia and Africa, FieldAssist is a Proud Partner to Great Brands, delivering ready insights and powering GTM strategies for 550+ CPG brands including Godrej Consumers, Saro Africa, Danone, Tolaram, Haldiram’s, Eureka Forbes, Bisleri, Nilon’s, Borosil, Adani Wilmar, Henkel, Jockey, Emami, Philips, Ching’s and Mamaearth among others. Everyday over 100,000 users reach 7.5 million outlets using FieldAssist technology- built for all. It is making the CPG industry a technology-driven powerhouse.
FieldAssist began operations in 2014 with a simple SaaS solution for the CPG industry’s most complex problem: on-the-ground visibility of salesmen. Since then, the company has evolved into an innovative technology partner. Driven by the quest to simplify intelligence for consumer brands, FieldAssist now provides a comprehensive suite of solutions that includes deep analytics with quick visualization tools for top management, a distributor management system for both urban and rural distributors, a retailer’s app for booking orders, sales force automation for both general and modern trade, and more.
Bringing intelligence on the go and fueling growth with insights, FieldAssist has innovated a vast range of tools for startups, SMEs and enterprise consumer brands like Bagrry’s, Veeba, Flair, Wingreen’s and Unibic, among others. Among the numerous critical innovations on the platform are the Beat-o-Meter, Battleground, ModMart, FA Flo and real-time surveys to accomplish shelf-space targets with planograms.
FieldAssist has transformed the face of sales and distribution automation, and how strategies are planned and implemented with real-time intelligence. Over a period of time, the firm has upgraded its tech stack with many new-age technologies such as AI and ML.
As a multi-million dollar bootstrapped company that’s touching a $5 million in annual revenue this year, the company is on a mission to become a global SaaS brand offering technology that is MADE FOR EMERGING ECONOMIES.