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Mr. Neeraj Bahl

Mr. Neeraj Bahl

Achiever's Success Story

A Consumer-Electronics Veteran, Mr. Neeraj Bahl’s successful journey is truly inspiring

Mr. Neeraj Bahl is the Managing Director & CEO at BSH Household Appliances. Following his appointment in August 2019 and under Mr. Bahl’s leadership, BSH Household Appliances has witnessed its market share increasing extensively. With the premium product ranges flourishing by almost 50% throughout the past year. Strengthening the brand’s Make in India commitment, Mr. Bahl has played a key role in the expansion of production units at the company’s factory in Chennai.

As a passionate marketing enthusiast, Mr. Bahl wears a dual hat of a creative expert and has been core to some very interesting consumer-focused campaigns like ‘India Kitchen ka Dishwasher’ and the recent ‘Zero% Effort, 100% Drying’ campaign for BSH’s automatic dryers’ segment. Mr. Bahl has led BSH to establish itself as the market leader in these niche categories like Dishwashers and Dryers which are gradually gaining a stronger consumer demand.
Prior to leading the BSH Household Appliances group, Mr. Neeraj Bahl was associated with Panasonic India Pvt. Ltd where he was the Group Chief Sales for Retail and Online. In his role as the Business Head for Consumer Electronics at Panasonic, he was responsible for increasing the sales of TV panels from a mere 3% to over 10% market share within a span of six-seven years. He greatly contributed in expanding the company’s sales network from 5000 to more than 15000.
His achievements also include the successful launch of XXL panel in 2016, launch of the OLED range of panels in 2018 with Ranbir Kapoor as the brand ambassador, the Viera Shinobi pro series panels and the relaunch of Panasonic urban audio in 2017.
Being a consumer-electronics veteran, Neeraj has also worked with leading global organizations like Samsung Electronics, LG Electronics and Electrolux India, bringing vast and over more than 25years of industry experience.

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