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Mr. Anshumali Dwivedi

Mr. Anshumali Dwivedi

Achiever's Success Story

BUILDING THE FUTURE OF AGRICULTURE USING DATA AND TECHNOLOGY

Krishika is working closely with more than 30,000 farmers of Central and Eastern Uttar Pradesh. It aims to provide the farmers with crop lifecycle management services and help them adopt sustainable agricultural practices through free expert guidance. Krishika is actively working towards promoting dechemicalisation and enhanced use of bio/organic inputs, which can replace the chemical-based inputs. In FY22, Krishika was able to help dechemicalise more than 3500-acre layers of land by replacing harmful chemical-based fertilisers and pesticides with Bio-micronutrients and Bio-pesticides.

Through its 20 state-of-the-art centres and ten partner stores, Krishika can help the farmers avail high-quality farm inputs at a hyperlocal level. Each of these centres has a team of trained agronomists covering nearly 50-60 villages around their respective centres. The organisation has a unique m-commerce model, in which agri-professionals who are qualified agronomists carry the Krishika Kisaan eMart mobile app to help farmers at the grassroots level. The company is attempting to physically arrive at the farmer’s door while using digital technology as an enabler, with its “Phygital” model. The greatest strength of Krishika is its ability to engage with farmers and create long-term relationships with them.

Krishika has recently tied up with a third-party Satellite imagery provider to provide macro (village) and micro (field) level crop health management services (based on NDVI and RVI), soil nutrient management services, pest/disease forewarning, irrigation management services, and 14-day weather forecast. This helps the Kisaan Saarthis in guiding the farmers accurately about the dosage of inputs and precise intervention where needed. In the first phase of this collaboration, Krishika has adopted 250 villages in seven districts for the Kharif season. 

In just two years of operations, the firm has digitally onboarded more than 30,000 farmers. After the farmer is registered and onboarded, there is a highly-skilled data analytics staff at the back end that processes the data to get the necessary insights. The data being collected is granular, such as land holding, cattle heads, members in the family, Kisaan credit card, crop insurance, varieties of seeds purchased every season, type of farm inputs procured from Krishika, inputs taken from others in the market, among other things. With this level of data being collected and then updated regularly, the data analytics team at Krishika tries to anticipate the product-wise demand, anticipated yield, and the level of risk associated with a particular crop in a given year. Furthermore, this data is extremely relevant and may be utilised to develop agri-insurance and agri-credit solutions.

The customer retention of Krishika is extremely high, some of the early farmers who benefited from Krishika Kisaan Marts have become local influencers, which is resulting in faster customer acquisition for the company. In the last fiscal year, these kisaan marts saw roughly about 47,000 farmers visiting them, while 34,000 invoices were generated, giving a sale conversion rate of about 70%. Krishika has more than 12,000 farmers connected on its Facebook page and monthly reach digitally is about 1,50,000 farmers.

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