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Mr. Amarjit Sidhu

Mr. Amarjit Sidhu

Achiever's Success Story

With a vision to make earth, a livable place, DETEL’s contribution in the form of electric vehicles stands exemplary

As India endeavors to be on a path of energy transition in the road transport sector, usage of electric vehicles shall help tackle pollution problem. Besides several other sectors, the most significant sector is the manufacturing of two-wheeler Electric Vehicles. They can also be termed as Economical in the verge of promoting Green India.

With a mission to transform conventional motorcycles into electric vehicles, DETEL decided to enter into the market with its first low-speed EV named ‘EASY’ with a price tag of Rs. 19,999. With this pocket friendly cost, the first stock went completely sold out, that too within just 48 hours of opening of the sale.

With the positive response that the organization got from its first successful sale of vehicles, they leaped a step ahead and came up with an upgraded model of 2W EV in the name of ‘EASY PLUS’. The second product too, compliments the brand and reaffirms its value proposition which is the right combination of affordable price & quality technology for end customers. DETEL aimed at spreading their wings at a Pan India level and thereby turning Detel Easy Plus a hit in the market and collaborating with leading retail chains like Electric One, Electric Plus, Ampere, etc.

Mr. Amarjit Singh Sidhu , Executive Director, hold over 50 years of Top-level Industry Experience. He is a Business turnaround Specialist, created great brands & took brands to peak making them iconic names. He has contributed greatly with his experience and understanding.

It is said that ‘Change is always difficult’. But the fellow people at Detel never stopped and never wish to stop taking chances. The organization has substantially received good response from their earlier EVs that boosted their morale and thereby resulting in manufacturing their third 2W EV ‘VEERU’ which is a multi-utility vehicle having automated grade components. Veeru is designed and manufactured in-house in our Binola plant giving it more advanced features that make it useful for both personal and professional use.

The amalgamation of affordable pricing and performance is an appealing aspect of their products across each category.  To reinforce their vision to make Green India, DETEL has scheduled the launch of Veeru this month. With the successful launch and running of the first 3 models of Electric Vehicles, the organization looks forward to the successful transformation from IEC to EV.

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