Achiever's Success Story
Just Bumm- a perfect amalgamation of Sustainable Environment and Sustainable Employment
With an intent to promote Make in India and bring more employment, Just Bumm provides a wide variety of Cloth Diapers for babies that are reusable. Just like any business has to go through challenges, the organization found out that there was a huge gender disparity in the wages and working conditions to which they decided to set up a factory completely run by women. Although it was challenging in the beginning, but since the thought process was to employ women, they began by employing two women and provided them a flexible work time, clean bathrooms, Drinking water, and all the necessary amenities. The organization saw more women joining their workforce. In the coming (2-3) years, the organization aims to employ 150-200 women.
When it comes to baby care, parents always carry Guilt, Fear, and Anxiety to choose the best products. Diapers being no exception to this! Every newborn baby goes through 10 to 15 nappy changes a day. The most common choices – Traditional nappies/Disposables are a hassle to new parents. The Co-Founder of Just Bumm Mrs. Hema Parkavi, a young mother couldn’t get her hands on diapers that were convenient for her and her baby. Few which were seen fit were made in China and did not meet the expectations. After many anxious attempts, she, along with Co-Founder Bharrani Pargavi, decided to start Just Bumm. Launched in 2020, the organization works towards making the journey of Parents, guilt-free with their Baby Diapering Products. It is ensured that 100% Organic Materials are used in the making and the fear and anxiety of New Parents are taken away.
A study states that 90 Billion single-use diapers are thrown away globally every year and those diapers take 500 years to completely degrade. The organization wanted to give a better choice while sticking to the idea to keep it minimal. So, they developed nappies that can be reused 300+ times with no compromise on comfort! Right from sourcing, and manufacturing to packaging, they are committed to practicing sustainability. Their Quality checks are rigorous and decentralized at every step to reduce waste and taken care that the products are carefully designed as an affordable alternative to disposables and to tackle the huge problem the world is facing from plastic pollution.
Parents trust information. Information that a brand can provide and that other parents have experienced with them. They, as an organization constantly educate Parents about misconceptions. Being both transparent and flexible, they have always addressed customers’ needs with improvisation on time. Known for versatility and affordable quality diapers, they were able to emerge as a potential player in the market in a short span. As an organization, Just Bumm wants to positively disrupt the nappy industry as a Brand and educate new parents to choose products that are good for their babies and the environment. They also aim to work for the financial independence of women and create a better livelihood!