The famous quote by Swami Vivekananda, “Take risks in your life, if you win, you can lead! If you lose, you can guide!”  – Swami Vivekananda keeps her motivated. She has served as the youngest and the only woman Vice-Chairperson of NASSCOM Product Council and has been the first woman of Indian origin on the Board of Philip Kotler’s Kotler Impact and has facilitated the Government of India to form the visionary Women Entrepreneurship Platform (WEP) by NITI Aayog which has helped lakhs of enterprising and revolutionary women across India on their entrepreneurial journeys.

Dr. Som ardently believes in giving back to society. And she does it the form of her not-for-profit organisation that invests in the youth and empowers them with digital skills in a technologically driven era. Her foundation also helps entrepreneurs from Tier I and Tier II cities raise money for their ventures. As an angel investor for over a decade, she has invested in some of the most promising start-ups across the globe such as BookPad, Tookitaki, Wiggles to name just a few. She works with Ketto.org to fund surgeries of young children whose parents cannot afford the costs.

Apart from her professional achievements, she has authored some best-selling books – Decoding Digital: Unlocking Digital Barriers and Stories from New India: Policies, Hope And Change. She is at present writing her third book. She is a Global Mentor at Google Launchpad and a Mentor of Change at Atal Innovation Mission (AIM), Govt of India. She constantly shuttles between India, New York, and Dubai in her endeavour to take her business across the globe. Dr. Som’s current company, Assiduus Global Inc. is the world’s fastest-growing AI-powered cross-border E-commerce accelerator. Assiduus helps D2C brands launch, scale and grow across global E-commerce marketplaces by enabling their digital commerce through end-to-end distribution and supply chain management.

Assiduus has been helping hundreds of brands scale phenomenally across 12+ global marketplaces powered by their powerful patent-pending technology, highly efficient manpower and state-of-the-art infrastructure. With 100% client retention since inception, Assiduus does not just promise brands safety and scalability, they show it to them in pure growth numbers. And unlike other E-commerce companies, Assiduus offers brands with intelligence, analytics and data, keeping them in the drivers’ seat at all times. Assiduus offers brand protection, better data backed decision-making capabilities and finally quantifiable, profitable growth. At Assiduus, it is taken care that end-to-end solutions are provided to brands while they focus on their core competence of designing, producing and brand building without having to invest in infrastructure or resources.