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CA Ashish Surendra Shah

CA Ashish Surendra Shah

Achiever's Success Story


CA Ashish Surendra Shah is the Founder and CEO of Ednovate and born in the small city of Bhuj, Kutch, Gujarat to a father who managed a small jaggery store and a mother who is a teacher. He is a Gold Medallist Chartered Accountant (AIR – 42 in CA Final and AIR 36 in PE II), Company Secretary, and CFA Level 3 candidate. His life has been full of hardships and challenges and his journey has been inspirational. He is true patriotic by heart and let go an opportunity at London during the early days of his career as he aspired to give back to his Nation INDIA.

Prior to his entrepreneurial journey, he has 15+ years of experience in senior leadership roles such as Corporate Strategy Planning, Business Development, Creating a Network of Partners, Business Operations, Implementing Systems and Processes, and Marketing at Reliance, Ambit RSM (merged with PriceWaterhouse Coopers), and a CA coaching class.

Knowing the nuances of the coaching industry, CA Ashish truly understands the transformation it requires and with this aim, Ednovate was conceptualized to revolutionize and innovate teaching methodologies for the unorganized coaching industry in India. Ednovate comprises a team of dynamic Chartered Accountant Professors with a proven combined track record of 50+ years in the coaching industry. Ednovate is the pioneer in starting interactive live classes with doubt-solving sessions for CA students during the pandemic.

Ednovate has onboarded 10,000+ students across India in less than 17 months and provides coaching to students in the Commerce Stream. For Commerce students, Ednovate has become brand synonymous with quality, innovation, and a results-oriented approach. Ednovate has set a record in Mumbai in its first year by producing more than 10 All India Rankers in CA Intermediate and CA Final for the May 2022 as well as the greatest number of AIRs in Mumbai for CA Intermediate, May 2022 attempt primarily on account of its outcome based approach and fun learning conceptualised way of teaching. Ednovate serves as a platform for commerce and CA students, with plans to expand into CS, CFA, and other courses.

Ednovate’s priority has always been result-oriented and ensures that students assess and track their performances through tests and timely reports, as well as other innovative tools such as EdnoTracker, Know Your Mistakes (‘KYM’) report, Parents Teacher Meeting (PTM), Mentoring and Counselling, their flagship fests like Ednofest and EdnoRaas to help students cope with examination pressure and stress. Students prefer Ednovate because of its unique approaches, sensitivity and empathy for its consumers. 

CA Ashish is passionate about making a social and developmental impact by providing education to financially disadvantaged kids through scholarships. He has been a great proponent of gender diversity and inclusion which is reflected in Ednovate’s employment ratio wherein 50% of Ednovate’s workforce are females. He truly believes in having a gender-balanced team and is a propagator of Gender Equality in the workplace.


CA Ashish believes that you got to dream to make it true. Life may be full of hardships but with your sheer grit and determination, you can achieve anything. Work with passion and honesty. People see through your integrity. Ensure that you are consistent, and the rest would follow. He knows the value of education and the power it has to transform the life of a human.

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