At the forefront of her achievements is a patented artificial intelligence system designed to address marketing message fatigue. This system, leveraging machine learning to control message frequency, has revolutionized how businesses communicate with their customers, earning accolades from industry analysts.

In the realm of Customer Experience (CX), Preethika has made substantial contributions. Her role in creating Commerce Promotions, employing Natural Language Processing and Generative AI, marked a pioneering effort in the industry. Additionally, her innovative approach to predicting and optimizing email subject lines has significantly improved engagement rates for marketers and their campaigns.

The recognition for Preethika’s outstanding work includes the Salesforce Innovation Award in Commerce Cloud and the IAF International Achievers’ Award. Notably, she has been honored as one of the “Most Innovative Woman of the Year – Technology” at the International Stevie Awards for Women in Business 2023.

Beyond her professional achievements, Preethika actively contributes to the CX and Tech communities. She shares her expertise at conferences like TrailblazerDX and writes technical articles for leading publications, holding the badge of being the ‘Top voice in Product Management’ on Linkedin. Her master’s degree in Computer Engineering from Iowa State University adds depth to her technological accomplishments.

However, Preethika’s influence extends beyond technology. An advocate for diversity and inclusion, especially among women in technology, she volunteers at events like Grace Hopper and mentors the next generation of female leaders through leadership circles.

Facing biases due to her gender in a male-dominated field, Preethika confronts challenges with resilience. Her leadership style, centered around empathy, aligns with that of Microsoft CEO Satya Nadella. For her, creating products goes beyond technical problem-solving; it involves resonating with users.

As an adventurer in her personal life, Preethika draws parallels between her explorations and professional journey. Whether scuba diving or climbing Mount Kilimanjaro, she embraces challenges and applies the lessons learned to her career.

Preethika Sathyamangalam Kalyanasundaram’s story is one of perseverance, innovation, and a passion for making a difference. A role model for those aspiring to impact the field of technology, she exemplifies the importance of self-belief, utilizing unique talents, and facing challenges head-on.