Mr. Shashank Shekhar Tewari
Achiever's Success Story
Good leadership is about positively impacting all stakeholders in the society
Mr Shashank Shekhar Tewari , metallurgical engineer from IIT BHU is one of the co-founders of Vaasa Mimansa. “Covid was an eye opener to all in terms of our unhealthy lifestyle practices and deteriorating immunity. What can we give back to society, post COVID questioned our conscience” said Shashank. Driving his expertise from his education in the field of metals, he started on his journey to spread awareness about adopting metals like Brass, Bronze, Copper and eventually conceptualised the idea of Vaasa Mimansa. Vaasa Mimansa has roots in Sanskrit language where Vaasa means home and Mimansa means reflection. It collectively means “Let’s reflect about our choices in our homes”.
Shashank met Shruti Kothiwal , another cofounder of Vaasa Mimansa , a Moradabad girl who have grown up hearing the hammering by artisans across the streets. Shruti has been apprehensive about the dying state of affair and the unrecognised attention that these artisans deserve. Together both synergised to make Vaasa Mimansa mould this traditional legacy of metals into a millennial trend and strive towards an eco-friendly lifestyle.
Their endeavour is to not only make our present more sustainable and healthy with metals that have distinctive anti-microbial properties ,recyclability but also strongly believes in reviving the old age traditions that is barely existing in the streets of cities like Moradabad , Aligarh , Rewari ,Jagadhri etc. After all, good leadership is about positively impacting all stakeholders in the society. After all good business should not just be commercial but driven by ethical ethos too.
By keeping alive these metals they are fulfilling the responsibility to keep our upcoming generations well versed with them. VM with this belief offers intricately crafted handmade pieces ranging from kitchenware, artefact’s , worship and many more at affordable prices , directly sourced from a network of about 5000 artisans .Not just that , they love to create a lifelong bond with customers through resell policy. Shashank has worked with start-ups like Zostel , cars24 and deeply understands the fundamentals that go behind building a brand. His strong interpersonal skills and networking is an asset to the company. On the other hand Shruti coming from a business family in Moradabad understands the operational aspects well and has direct networking with the artisan’s community, ‘Shruti Didi’ as they often refer her.
Coming down to economics, Vaasa Mimansa was registered on 18th July 2022 where they started with initial corpus of 10Lakh. Trajectory has been on upward trend with revenues for the month of October, November, and December 2022 being 1lakh, 3 lakh, and 8 lakh respectively. Major sales have been through their website and market places like Amazon, flipkart, Etsy, India Mart etc.Their projected target revenue for the FY 2023-24 is 7 Cr.