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Mr. Amar Sinha

Achiever's Success Story

Mr. Amar Sinha, a sales & marketing veteran with a diverse range of fast-moving consumer goods expertise

Mr. Amar Sinha is a sales & marketing veteran who has a distinguished professional career spanning over 3 decades with a diverse range of fast-moving consumer goods. He has an acknowledged track record of heading large corporations both of Indian and Multinational origin. Before Joining Radico Khaitan Limited as COO in 2017, he was the Executive Director at the Wave Group. He has also been on the advisory board of the S&D Group, the largest gaming & lotteries company in Asia, with interests in real estate, information technology, and e-commerce. 

He began his career in 1983 as a management trainee with the consumer products division of Shaw Wallace Distilleries Limited and climbed the corporate ladder to become the Managing Director and CEO of the company. 

During his professional career, he has served as the Managing Director of Whyte & Mackay India Ltd, Executive Director & CEO of BDA (now Allied Blenders & Distillers Ltd), Director & CEO of Golden Tobacco Ltd., Managing Director of Playwin (Zee Group) besides working at senior positions with Herbertsons Ltd (U.B.Group) and SmithKline Beecham.

In 2001, he was conferred the ‘Corporate Professional of the Year’ Award by then Union Minister Shri Ajit Singh. He was also been the recipient of the ‘Certificate of Excellence for Meritorious Services, Outstanding Performance & Remarkable Role in the Corporate Sector’ in 2002 from the hands of the Governor of Madhya Pradesh, Bhai Mahavir.

In 2015, he received the Rajeev Gandhi Excellence Award for the ‘Most Enterprising CEO of the Year’. In 2016, he bagged ‘Make in India Excellence Award for the most enterprising CEO’ for being a management expert in diverse industries and contributing to the growth of the corporate sector. 

Recently, he has been recognized as the ‘Marketing Meister’ for his demonstrated and robust body of work in the field of brands and marketing at the BARC’s global business symposium. He was also named ‘India’s Greatest COO Award’ at The Celebrating 72, India’s 72nd Independence Year: Pride of the Nation Series Awards & Business Summit in 2019 by AsiaOne Magazine and URS Media.

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