0101 Today Pvt. Ltd
Achiever's Success Story
An organization that passionately chases results and their business goals
Pandemic has made real the potential of digital as a strong sales driven channel. Brands and their competitors have seen a substantial jump organically or by doing a few doing somethings right. This has re-enforced the brands faith in digital – as a medium for sales driven activities. They believe that the infrastructure is just right. High speed Internet becoming cheaper, smartphone pentation, Govt. policies around internet adoption, increase is trust in digital transitions have led to a very conducive environment for growth of Martech in India.
While a lot of work is done Martech is still at its nascency. Most companies are still getting ready for their tipping point. There are no disagreement on the importance of it but the serious growth will come in when for large categories the majority sales will tilt to digital.
Till date the perception of Martech startups was either tool/SAAS companies or Analytics companies. 0101 Today has positioned themselves differently in a zone where they become tool agnostic and help businesses to maximize the potential of their existing tech stack. They believe rather than replacing tools, they need to effectively and efficiently use it to deliver value and change only if it’s absolutely necessary.
They are first party and MarTech enablers, what this means is they help brands to put their first party and MarTech ecosystem to deliver more.
They are positioned as unbiased MArtech company who is not in a hurry to sell another martech tool. They passionately chase results and own business goals. They are not scared of linking their remuneration on business results – This speaks of the confidence they have on their tools, data science, solution architects and strategists. They device and own end to end processes which has delivered them success.
They look at how brands can look at their existing business and learning on customer segments, preferred markets or cross platform behaviour and use it for optimising AdTech
They believe in building connected journeys that will help them build CLV based attribution rather than just last click. helping brands to achieve a better unit economy. CRO is perfect use case for this.
Talking about their USP – they were looking at service as their core, but their passion for finding solution got them create 3 tools that are unique in the market – that solves a problem like other can’t. Those are – Personi5, 3rdi & 1VU
Most other players are anchored around either Media or Communication. While they talk about connecting dots between AdTech and Martech most of them are focused around only one of them. Also, there are a set of other companies who are either building products or implementing partners for platforms. They are focusing around business KPIs, higher conversion and has built their teams across Data, Insights, Media, Commination
At 0101 , they drive Data Driven Conversion. In a space where either you will find agencies doing media, creative or consultancies doing advisory,they own KPI’s with end-to-end delivery. They are so confident with their stacks and frameworks that they keep a very high variable component in their pricing.