The Voice Shaping Youth Culture Across Radio and Digital India
Rahul Makin stands among India’s most recognizable radio personalities and dynamic content creators, seamlessly bridging the power of traditional broadcasting with high impact digital storytelling. Currently serving as Programming Head of Punjabi Fever and Radio Jockey at Fever FM, Rahul has been instrumental in crafting youth centric, culturally rooted, and emotionally resonant content that connects deeply with audiences across platforms.
With a radio career spanning over two decades, Rahul began his journey at All India Radio before moving on to prominent networks such as Big FM, Ishq FM, and Fever FM. Since joining Fever FM in 2015, he has evolved into a nationally recognized voice, best known for hosting the late night relationship show Love, X, Dhoka. The show has become a cult favorite for its raw honesty, authentic listener engagement, and strong youth following. Its digital extensions, particularly formats like the Loyalty Test, consistently attract millions of views and spark widespread conversations around love, trust, and modern relationships in contemporary India.
As Programming Head, Rahul has demonstrated exceptional leadership and creative vision. He has launched multiple successful radio properties, mentored producers into confident on air talent, and aligned content strategies with both audience preferences and brand objectives, especially within the Delhi NCR and North Indian cultural ecosystem. He also spearheads the Burrah Project, Punjabi Fever’s flagship annual property, overseeing artist collaborations, influencer partnerships, and brand alliances while ensuring the intellectual property remains creatively vibrant and commercially sustainable.
Academically accomplished, Rahul is a Master’s topper in English Literature and holds a science background with distinction in Physics. This rare academic combination reflects in his articulate expression, structured creativity, and analytical approach to content development.
Beyond broadcasting, Rahul is a poet, fitness enthusiast, and disciplined bodybuilder. He has also created the digital persona Shredded Shayar, a platform where physical strength meets emotional depth, resonating strongly with young audiences who value authenticity and self expression.
As a UNICEF Radio4Child ambassador, Rahul Makin continues to redefine the role of a radio professional in the digital era. More than just an entertainer, he is a storyteller who connects, provokes thought, and mirrors the emotional pulse of India’s youth while consistently evolving with the changing media landscape.
