For over 35 years, ANSWRS (formerly Cenlub Systems) has been at the forefront of the industrial lubrication systems market, empowering industries with advanced, customized lubrication solutions. From machine tools to heavy-duty manufacturing, ANSWRS has transformed the way industries approach lubrication, ensuring maximum uptime, reduced downtime, and optimized machine performance.

Tailored Lubrication for Optimal Performance

As industries increasingly adopt automation, predictive maintenance, and Industry 4.0, the demand for precise, efficient lubrication systems has grown. ANSWRS has responded to this challenge with cutting-edge technology, providing automated lubrication solutions that minimize wear and tear, extend equipment life, and reduce operational costs. The company’s focus on environmentally friendly lubricants further aligns with the global shift toward sustainability.

Customer-Centric Approach

For ANSWRS, the goal of service excellence remains the main priority, and the company is always ready to take steps to maintain or even upgrade the level of service to its existing clients. This dedication is more visible through assigning key account managers, whose duties are overseeing the specific needs of the clients. Moreover, by putting the members of the team in the right place, the trust and communications become easier and uninterrupted, therefore facilitating efficient coordination in the local languages and problem resolution.

By utilizing modern tools and processes built around customer experience, the company aims to stay one step ahead of the competition and to offer unrivaled value to the customers. The strategic direction implies the strategy of customer engagement beyond merely offering products, to have a good relationship, and to fulfill the customer expectations globally. This company’s founders’ ethos, which is based on the unshakable devotion to customer satisfaction and never-ending improvements, is ingrained in the company’s culture.

Unique Manufacturing Strategy

Unlike mass-market manufacturers, ANSWRS focuses on tailored solutions that meet the exact requirements of its clients. This approach has helped the company build a reputation for reliability and precision. With advanced manufacturing capabilities and continuous investment in R&D, ANSWRS remains at the cutting edge of lubrication technology.

Proven Track Record and Industry Recognition

With over 15,000 lubrication system installations and more than 2 lakh lubrication points serviced, ANSWRS has earned its reputation as a leader in the field. The company’s commitment to quality is reflected in prestigious awards like the ZED Gold Award, India 5000 Best MSMEs Award, Best Places to Work certification, and the Indian Achievers Award. Additionally, its global reach spans key markets in Europe, the US, Africa, and South America.

Future-Ready Growth

As part of its ongoing evolution, ANSWRS is expanding its footprint with a new, state-of-the-art facility in Prithla, Haryana. This plant is designed to triple production capacity, supporting the company’s growth ambitions in key sectors like Machine Tools, Power, Steel, Cement, Sugar, Mining, Oil & Gas, and Material Handling. The next generation of leadership, with a strong blend of technical expertise and business acumen, is set to drive this global expansion.

Vision for the Future

Going forward, ANSWRS is emphasizing most of its strategy for the European market to expand its presence and operations within this region. Additionally, there is an inclination to expand the business operations to the US market as well, which highlights the company’s intention to create a firmer foothold and to exploit the potential growth aspects. Moreover, the ongoing projects of the company in Africa and South America are highly scattered with chunks of activities done in several other regions and markets.

In terms of capacity building, its new facility located in Prithla, Haryana, is in the process of upgradation, which is currently being implemented to increase its production. The coming year’s projection is that expansion will yield tripled production at this facility, which is in line with the company’s objective of becoming a leader in every segment of this industry, like Machine Tools, Power, Steel, Cement, Sugar, Mining, Oil & Gas, Material Handling, Vehicles & Railways.