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INDIAN ACHIEVERS' FORUM

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Ms. Tina Gada

Achiever's Success Story

A Visionary in UX Design Transforming the FinTech Experience

Tina Gada, a Senior User Experience Designer at Vanguard Group, is on a mission to revolutionize the FinTech industry by humanizing the user experience. With over 7 years of experience in the field, Tina is passionate about solving complex UX challenges to foster the growth of banking and address client needs.

Tina’s journey in UX design is marked by a distinctive blend of skills and a deep understanding of human psychology. She leverages her expertise to create personalized experiences that align with user preferences and behaviors, ultimately helping individuals achieve their financial goals. Her strategic business acumen sets her apart, allowing her to optimize the adoption rate of financial services by building trust, simplifying complex interactions, and prioritizing inclusivity and accessibility.

Dr. Bhaskaran Swaminathan, a Director of Research at LSV Asset Management and a Professor of Finance at Cornell University, hails Tina as a “true visionary” in the field. Tara Bei, Lead Product Manager at ADP, admires Tina for her “simplicity and elegance” in design solutions. These endorsements are just a glimpse of Tina’s growing reputation as an industry expert.

With over 10,000 followers on LinkedIn, Tina’s influence extends far beyond her workplace. She is in high demand as a mentor and judge at prestigious design events, including MIT, AIVA, W3Award, Globbee, and Davey Awards. Her contributions to the field have not gone unnoticed, as evidenced by her recent recognition with the International Achievers’ Award 2023. This award honors her outstanding professional achievements in Human-Computer Interaction and UX design, as well as her contributions to nation-building through her innovative work in the FinTech sector. Tina Gada is indeed a visionary in UX design, dedicated to transforming the digital landscape of FinTech for the better.

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Career With IAF

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