Ms. Ishita Choudhary
Achiever's Success Story
A successful brand has a strong, sustainable business model behind it while a sustainable business needs to have a strong brand to support its goals and objectives as well- Ms. Ishita Choudhary share her journey
Ms. Ishita Choudhary has an experience of over 7 years working with premium and luxury brands in various roles and across dynamic national and international markets. She wants to help brands get the correct and complete guidance when it comes to setting up business and more importantly, setting up brands as businesses.
She believes that a successful brand has a strong, sustainable business model behind it while a sustainable business needs to have a strong brand to support its goals and objectives as well.
She started The Brand Digest to do just that. We wanted new brands and brand owners/founders to get the right kind of mentorship when it comes to setting up their systems and processes. We also want to help educate the market about the right branding practices and everything that it entails. Branding does not only mean creating a visual identity for your brand. It is a holistic process that covers everything from visual identity to creating long-lasting consumer and product experiences, etc.
Our approach to brand strategy is embedded in empathy and, trying to understand the ever-evolving consumers. We aim to simply Luxury for the Indian market and help them build stronger brands.
