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Mr. Piyush Kumar Gupta

Mr. Piyush Kumar Gupta

Achiever's Success Story

How Mechanical Engineering and a Martial Arts changed Mr. Piyush Kumar Gupta’s Leadership skillset

Mr. Piyush Kumar Gupta has a Mechanical Engineering degree (IIT BHU) in hand, and he took a bold leap into the ever-evolving world of digital advertising. Over the past five years, his dedication to both personal and company growth has propelled him from Digital Marketing Analyst to Director of Growth. This rapid ascent showcases his passion for the field and his commitment to excellence.

But he is not just a strategist. He is a leader who thrives on putting plans into action. Under his guidance, teams have implemented groundbreaking Performance Marketing strategies, refined User Tracking methods, and developed effective Customer Segmentation models.

These initiatives have fueled significant growth for over 100 businesses across diverse industries, solidifying his reputation as a growth engine.

Data is his secret weapon. As a master of research and analytics, he oversees all aspects of digital advertising, from User Tracking and User Acquisition to User Retention. His expertise in SEO combined with his ability to create actionable reports using industry-leading tools like Tableau and Power BI ensures every decision is data-driven.

His skill set isn’t confined to the digital realm. While his B. Tech in Mechanical Engineering provides a strong foundation, his dedication to Taekwondo, which he began at a young age, has instilled a valuable ‘black belt mentality’ that translates perfectly into the competitive world of digital advertising. The discipline, focus, and strategic thinking honed through years of rigorous training have shaped his leadership qualities. His experience as Captain of the Taekwondo team at IIT BHU further developed his ability to lead high-performing teams and strategize effectively. The unwavering focus required to achieve a Black Belt mirrors the dedication he brings to every project, and the 7 gold medals that he has earned in national competitions stand as a testament to his relentless pursuit of excellence.

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