Currently serving as the General Manager and Head of Digital Marketing at Vivo India Pvt Limited, he is instrumental in steering one of the smartphone industry’s leaders through the ever-evolving digital era. He embarked on his professional journey at the tender age of 22 and quickly distinguished himself as a versatile leader. His expertise is broad and well-rounded, encompassing product development and management, brand building, digital marketing, establishing E-commerce and Direct-to-Consumer businesses, content and influencer marketing, consumer acquisition and retention, and leadership with a knack for team management.

His entrepreneurial stints have endowed him with a robust understanding of various organizational cultures and growth trajectories, enabling him to adopt a diversified approach to business and marketing strategies.

His career has been full of innovation and excellence. His contributions have been recognized with multiple prestigious awards, affirming his status as a leader in his field. These accolades include the “Best Salesperson of the Year” at One97 (Paytm), the “Chairman Excellence Award” at the Times of India, and was globally showcased as the “Most Innovative Idea Person,” during his tenure at Cheil/Samsung. More recently, his relentless pursuit of marketing excellence has earned him the titles of “40 under 40 Marketers” by Business World, “Most Admired Marketing Leader” by CMO Asia, and “Most Innovative Person of the Year.”

His tactical acumen is particularly evident in his ability to leverage hardcore numbers to ensure that every penny spent contributes directly to a business goal and delivers value to consumers. Known among peers and colleagues as the “Go-To Man for Digital,” Mayank has a reputation for turning challenges into scalable opportunities and executing strategies that resonate well with target audiences and yield substantial returns.

Under his leadership, Vivo India is achieving new heights in the digital marketing era, ensuring that the brand not only meets but also exceeds consumer expectations while providing significant value to its partners. His approach is consumer-centric, always prioritizing customer needs and preferences, which has become a critical element in the brand’s strategy under his guidance.

Mayank has worked with over 70 brands and has successfully led more than 500 marketing campaigns, showcasing his capacity to adapt and thrive in diverse and competitive environments. His profound influence on digital marketing is driven by his commitment to innovation, agility, and a forward-thinking mindset that anticipates market trends and consumer behaviours.

With a career defined by relentless innovation and strategic mastery, Mayank continues to set the benchmark for excellence in the digital marketing world.