A technical scholar and Software Engineering Manager at Fluent Inc., Harshit envisions the Enhanced Performance Marketing platform he created at Fluent will revolutionize the online performance marketing industry and change the way how brands acquired consumers.

By understanding the need of valuable consumers for the brands, Mr. Harshit Chokshi developed Enhanced Performance Marketing Platform at Fluent which understands the consumer behavior though AI and Machine Learning. He has 13 years of experience in the engineering and technology field. He has been working in the AdTech industry for more than a decade now. Mr. Chokshi holds a master’s degree in computer science from Fairleigh Dickinson university, USA, and bachelor’s degree in computer engineering from Ganpat University, India.

He joined Fluent back in June 2011 as a Software developer where initially he was working integrating 3rd party APIs to deliver the Leads to client, trouble shooting the lead delivery issues and gained the deep understanding of online performance marketing. After understanding how performance marketing is, he started working on development of Enhanced Performance Marketing in 2014.  

Currently Harshit is promoted to Software Engineering Manager and working on the future enhancements of the platform and leading a team of 6 six developers. He is a beacon of unwavering optimism, navigating every circumstance with a steadfast belief in the power of hope. His goal is to create the number one performance marketing product in the world.