She started her Digital journey in early 2000 when Digital was at its infancy and since then has been contributing to this industry in all ways for it to grow. Currently Steering the digital land scape of Dr Reddys globally as Head of Digital Marketing for global markets. Developing the digital strategy and roadmap. Responsible for the definition & implementation of strategy Collaborating with stakeholders globally across all the  Countries including Russia, CIS markets, LATAM, ASEAN, Asia, China, Australia and Africa for various verticals and businesses and integrating relevant touch points throughout the customer decision journey. She has worked with Philips, DuPont, Group M, Make in India, Hindustan Times, Indiamart etc. in the past.

Various Industry awards for her work and individual recognitions are –

• World Women Leadership Award 2020 
• 100 Smartest Digital Marketing Leaders 2019, CMO Asia 
• BBC Knowledge Women Leadership in Industry Award 2017 
• ‘Woman Super Achiever in Digital and Social in Asia’ in 2014 by CMO
• Most Influential Digital Media professional 2015 and 2018 by World Marketing  Congress,
• Adobe Content 100 Brand & Content custodians in 2017. 
• Best Digital Marketing Professional’ Mobby’s award in 2013