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Ms. Shelley J. Subawalla

Achiever's Success Story


Ms. Shelley J. Subawalla started ‘Zarin’s Secrets’ with the aim of bringing a niche market like Parsi cuisine into every kitchen in the world. She wanted to spread the word and preserve our cultural and food traditions and history by reviving ancient recipes handed down for generations. Recipes passed down to her by her grandmother and Great grandmother and other families grandmothers. They believe in quality and authenticity while preserving and showcasing our rich food heritage.

Initially making spices for just her family and friends, she was constantly urged to start doing it professionally by family and close friends and that’s how ‘Zarin’s Secrets’ came into existence. What started off as a 4-spice venture grew and today comprises of about 50 spices and condiments, each one unique in its own way.

As word spread and she started achieving a modicum of success, she looked towards spices famous in different parts of our huge country. She started ‘Frenny by Zarin’s Secrets ‘to bring regionally famous spices to the common man’s kitchen. The same high-end quality, home ground spices, but different culinary traditions and tastes.

Where ‘Zarin’s Secrets’ deals with all things traditionally Parsi, ‘Frenny by Zarin’s Secrets‘ gives one a taste of different culinary cultures, traditions and flavours from India and different parts of the world. Diversity, but with a strong emphasis on tradition and authenticity.

She operates via social media and word of mouth and spread the word about their products via Facebook, Instagram, WhatsApp and Twitter. Social media today is such a powerful tool and takes your product into homes all across the world with just a single click of a button. Rather than advertise extensively, she lets her product quality speak for itself.

Today, as she moves along on her journey, she is so grateful for the love and support she has received from different corners of the globe and hope to strive onwards and upwards, making ‘Zarin’s Secrets’ and ‘Frenny by Zarins Secrets’ household names in every kitchen around the world.

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Bank Name: Kotak Mahindra Bank
Branch: Mayur Vihar-I, Delhi -110091

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