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Ms. Shatakshi Tripathi

Founder, Vidyaa-o-Samman Kendra & Confused Genius

Achiever's Success Story

Diligence Can Make You Do Wonders

Some people make the most of the situation and the way for their future gets paved accordingly. Shatakshi Tripathi’s journey has been like that. A Graduate from IIM-Indore’s 2016 batch, she was the typical MBA grad with a high paying job who wanted to do something of her own. This “something” was social service, though. So in April 2019, after almost five years of gruelling corporate life, the epiphany struck in terms of the four kids she resolved to teach. One thing led to the other and soon she found herself responsible for the education of 100+ kids in Bangalore. So she took the road less travelled and left her full-time job in October; 2019 to give attention to her NGO- Vidyaa-O-Samman Kendra. But then, funds were necessary, so with Digital Marketing as her forte, she started taking up projects with SMEs and early-stage startups under the name of Confused Genius.

Since the journey started to support her NGO, the work was delivered with utmost sincerity too, and the objective was to deliver the maximum possible ROI. The team gradually grew, and by the end of FY 2020-21, the Confused Genius team, now 15-membered, had a portfolio of 65+ projects across India, the USA, UK, Canada, Australia, Middle East and Singapore. The biggest highlight- not a single penny was ever spent on advertising. All of these projects came through client referrals alone.

On a personal front, Shatakshi is a true believer in smart work and burning the midnight oil. She has single-handedly built her organisation from scratch so much that many of her current teammates are the people she trained on the go. In her relatively less busy times, she can be found interacting with the kids of her NGO or helping early-stage startups with their digital strategies.

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