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Ms. Sampurna Ganguly

Achiever's Success Story

“Ms. Sampurna Ganguly, Founder, Sporty Trendz.”

Sampurna Ganguly is the founder of Sporty Trendz. She is a BTech (Electrical Engineer) and also has a PGDM in Information Systems. She has worked in several Multinational Information Technology companies before starting her venture. She is a technical expert in e-commerce, payment gateways, and SEO.

Her vision behind setting up her own business is to increase the audience for Indian products like Indian handicrafts, apparel as well as home and kitchen accessories. These products are not only beautiful and exclusive but also value for money and are ideal for a sustainable and eco-friendly lifestyle. There is a vast range of such items of every price range for every occasion.

For a long time, she has been an ardent admirer of Indian made products. She has been exploring different local shops in different states of  India and exploring the vast styles they have to offer. She keeps on visiting different local handloom/ handicraft/ artifact that the local shops by local people have to offer. Also, whenever she has visited countries outside India, she has seen that there is a huge gap in the supply and demand for Indian products. Some people are willing to buy Indian products and these are not always available to them. During that time, she started to plan if she could start her Make in India venture where she could introduce people to the vast richness of her countryNorth to South and East to West.

Her professional experience while working in the Information Technology industry helped her acquire the expertise needed for digital marketing and SEO for these products, both in India and across the Globe, by using different online platforms, marketplaces as well as the Company website www.silkykraftz.com developed by herself.

For her products, she personally along with her team visit different parts of India especially uncommon and rural areas. In some of these less familiar areas, local artists make very beautiful artifacts including handloom products and handicraft products. They are extremely rare and not found in any other regions. She has found out found very good acceptance of this kind of products among her customer base.

This has been a dream of her which she is trying to realize. She is trying to promote these local Indian products across India as well as across the globe. She is trying to help the artisans in her way by promoting their artwork and finding new markets for them; and as a result, their income also increases a bit by using fare price regulations.

She intends to merge her technical and domain expertise with traditional Indian art and craft by adhering to the “Vocal for Local” venture. She also hopes to inspire others to come ahead and introduce to a larger audience our colorful country and the various riches that our country has to offer.

She enjoys cooking in her off time. It is also an effective way for channelling her creativity.

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