Many of us take good hygiene and access to hygiene products for granted. But what happens when your access is limited? Or worse, limited knowledge about the importance of it? What if you don’t have access to sanitary pads or cannot afford personal hygiene tools? Both menstrual hygiene and personal hygiene problems are strongly linked with lack of awareness and restricted socio economic development.
A direct correlation between inadequate hygiene practices and rise in infectious diseases is unanimously acknowledged and yet dangerously undermined, especially in developing countries like India where we, along with these infections, also combat the unchecked spread of vast social and economic inequalities.
ROOTS educate the impoverished on the consequences of poor hygiene and provide them with the recycled tools to maintain it.
Their basic principle is to reduce, reuse, recycle the waste generated by the opulent and redistribute it to the underprivileged section of the society.
Their mission is to be a vibrant organization determined to protect the underprivileged section of the society from diseases caused due to negligence of Personal hygiene and sanitation and to reduce the mortality rate of this particular section of the society.
Theirr vision is to see every member of the marginalized section has access to basic hygiene tools and is aware about the importance of personal hygiene and sanitation.
The ill effects of improper personal hygiene and poor sanitation are not visible immediately. This makes people oblivious towards the existence of these issues. The ill effects are slowly manifested and impact not only the daily livelihood of a person but also the future generations. They want to alleviate this existing curse and see every member of the marginalised section have access to proper personal hygiene and sanitation. They truly believe that a healthy body leads to a healthy mind.
IFSC CODE : KKBK0000203
MICR No.: 110485046
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