Renuka is a technology strategist who loves to build products, people and companies, currently the CTO of Increasingly. She has scaled multiple startups in digital marketing and ecommerce over the past 14 years and strives to make this world, a happier place for everyone. She loves to empower people to unleash their true potential and enable them to be successful.
She applies technologies to the business functions, foster digital transformation and ensure her team are quick to gauge and adapt cutting edge technologies to remain relevant and scale ahead in the market. Renuka is in-charge of shaping the technology vision and strategy critical to the company’s products or services. She has built, grown and developed high-performing engineering teams from scratch with 1 to over 60 people. She oversees the all aspects of product development, software architecture, digital products, design, technical trends, and research and development leveraging innovative technologies to transform the business model, products, and services.
Increasingly uses AI for cross-selling ecommerce product bundles and automates bundling on retail websites, in-store, and in Google Shopping and Facebook Ads. Increasingly has seen phenomenal growth over the past 4 years, serving over 60+ clients across the global in electronics, beauty, fashion, DIY, Toys, sports. Including the likes of Samsung, HP, Canon, U.S. Polo, Party City, Boots Walgreen and Avon to name a few. Clients see revenue uplifts of +15% and average order value (AOV) uplifts of up to 50%.
Prior to Increasingly, she was working at AdJug, Europe’s leading display advertising exchange platform that connects buyers and sellers of digital advertising. She has built Video & CPE Ads, and automated Real time bidding (RTB). Served three billion+ ad impressions per month to 67 million unique users, over 500+ advertisers, 2,000+ publishers and 4,000 sites worldwide.
She has been featured as India’s Top 50 Tech leaders by White Page Internation, recognized as the Women Influencer CTO of the year by Kamikaze B2B Media and Global Achievers’ Award by Indian Achievers’ Forum.
IFSC CODE : KKBK0000203
MICR No.: 110485046
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