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Ms. Mallika Bajaj

Achiever's Success Story

Alongside the guts, the heart, the hands, and the head, she has her firm belief of creating “Kinder Content” to lead future economies with a higher happiness index

A Global media entrepreneur, ex-tennis player and sportscaster, Mallika Bajaj did not grow up knowing she would become a media professional. However, she was brought up to believe that whatever she did would make a difference.She is a celebrated name when it comes to inspiring women or empowering the youth through digital media. Mallika completed her BA in Media and Communications at the University of Melbourne and went on to successfully pursue a Masters in Media and Communications from Goldsmiths, University of London, where she acquired knowledge, skills, and confidence to establish her own company at 23.

Her desire to empower women, and talented young professionals, using digital media as her tool, led her to conceive the idea of Little Yellow Beetle Media Pvt Ltd (LYB), which functions on the dual focus of ‘Digitizing India’ and connecting India to the ‘Digital Globe’, one leap at a time, offering young professionals the opportunity to explore their creative best.

A digital native, she is responsible for launching India’s first 360-degree media solutions digital studio, and lending a similar structure to Doha, Qatar all under the age of 25. She was also the name behind launching the Video information segment to Hindustan Times, Live Mint (Murdoch Group) at the age of 17; in their New Delhi, India headquarter office. Mallika is the world’s youngest host for the BNP Davis Cup Tennis tournaments across Asia/Oceania. She started hosting the events at 16 and went on to doing so up until 2014.

In the span of her career, she has received various achievements including Top 10 Inspiring Women in Indiaby India Today, 500 Quality Leaders by MSME (Govt of India), 100 Most Powerful CMO Asia, Women Super achieverbyAsia Summit2019, 40 under 40by Business world, Entrepreneur of the YearIndia (2019),Best Travel Author 2018by Condenast World Traveller, Obama Foundation Young Leader (2018),Women Entrepreneur of the Year (2015), a National Youth Parliament Ambassador (2015), Global Scholar and Young Leader (2011) and is headed for more.

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