“My source of motivation will have to be my urge to always do more and never stop”, says Ankita Gupta, founder of Unfurl Media. Unfurl Media is an End-to-End solution for a business’ digital needs. So far, the organization has worked with 50+ National and International Companies and Brands across 30+ Industries.
Ankita Gupta, a young, dynamic Female Entrepreneur is bracing the business which she began all by herself. Although India, as a country has progressed over years, some women still face serious challenges when it comes to running a business on their own. By overcoming all the challenges of society towards a woman being accepted in business, Ms. Ankita has come a long way to managing 50+Brands at present. “Managing it much more efficiently after my marriage and during covid has been the biggest challenge. We never left our clients during covid, we rather helped them take the best advantage of the situation to suit their businesses. A lady who doesn’t believe in being bound by anything or anyone, a lady with a vision to grow each day, and a lady with the zeal the prove. An urge to grow the brands in a way that they achieve the best success,” says Ms. Ankita as she recalls all the challenges she’s been through. Along with being a self-motivated individual, her determination and dedication towards work makes her personality yet more strong.
Unfurl Media resulted from the idea to help and equip businesses to flourish in the digital world. The organization provides services to various businesses regardless of their scale. There’s a famous saying which reads, ‘teamwork is the secret that makes common people achieve uncommon results.’ Unfurl media, too, believes the same. Since the team is filled with hard-working individuals who are constantly engaged towards meeting clients’ needs, all the services being provided are custom-made based on the client’s necessity. So far, the organization has earned the satisfaction and trust of over 35+ national and international brands.
Quality, Authenticity and Commitment are the values that the organization stands firm on. Unfurl Media was built on the foundation of emotional values. Similarly, they as an organization understand their clients’ emotions. Emotional support tops the priority list, followed by monetary support. The organization follows a process wherein initially, a complete analysis of the brand and its competitors, along with a strategic digital marketing planning is provided. Secondly, special attention is paid to understand the emotions of the clients and their businesses which reflects in the outcome of work, hence making their services distinct from others.
The ongoing COVID-19 situation has made everything standstill; to which things are recovering slowly. Unfurl Media has always stood up for the clients and are supporting them in these tough times. In addition to that, there are times when it gets difficult to manage and keep employees motivated due to the constant competition in the world out there.
An accomplishment Ms. Ankita is most proud of, is her first project. The organization has associated itself with a global fitness brand with 3000+ branches across the world. They’ve managed and provided services for the brand across India. The organization believes it to be a head start that was much needed and from that point, there was no looking back. Furthermore, all the clients that the organization serves, are mostly through referrals, which directly indicates the quality and satisfaction that the organization provides.
“I believe that pressure comes into the picture only when you’re doing something you don’t like or enjoy. Well, that’s not true in my case. I love the work that I do. Although there are times when work can get hectic, one should enjoy what they do. Never to miss, I would have never been able to achieve the position I have today without the support of my Parents. I just can’t thank them enough for standing by me through my thick and thin and being a constant support and encouragement,” added Ms. Ankita.
IFSC CODE : KKBK0000203
MICR No.: 110485046
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