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Mrs.Shweta P Kumar
Co-Founder ,Equence Technologies

Achiever's Success Story

Redefining Digital Communications with End-to-end Cloud-based Messaging Solution

In recent years, digitization has been on the rise with the current pandemic situation catapulting this growth even higher, pushing the need for a unified communications-based approach. Some of the major factors increasing the adoption of Unified Communications solutions are the ubiquity of smartphones, low cost of Bandwidth, easy availability of SMS and Voice-based Services, and Localization of Content along with Regional Scripts. 

Moreover, the emerging trend of workspace transformation within businesses from various industry verticals such as BFSI, e-commerce, supply chain, health, and education has created a broad range of very specific needs in this domain. One of the major customer expectations is the need to reach the consumer at the right time with the right information across any digital channel. The need is to capture the transaction and fulfill the same with as much ease of use as possible.

Coming to aid is Equence, headquartered in Navi Mumbai, a pioneer of multi-modal Unified communication, with its end-to-end platform designed for all digital communication channels. The company, with its vast domain expertise, has built its technology stack to cater to customers using the most basic of Feature Phones to the most advanced smartphones. The simple-to-use API stack makes the job of configuring a business process across multiple delivery channels very simple. “Our tools and API stacks enable the choosing of the most efficient channel of communication and transaction fulfillment,” adds Pushpendra Kumar, Founder and MD, Equence Technologies.

Equence API is one of the most Advanced API Libraries in the Industry. It brings the flexibility of working under any protocol and provides seamless integration with any Communication Channel. “Our focus is on automating the stakeholder communication by providing Channel Connectivity such as SMS, Voice, and WhatsApp in tandem with Enterprise Application Connectivity to any workflow Engine namely ERP, CRM and the likes,” explains Pushpendra. The company has also launched dynamic Bots which integrates over WhatsApp. Additionally, based on the workflow, it integrates with the Contact Centre through a Voice Call.

Holding one of the leading positions in this market, Equence prides itself on having more than 100 Enterprise Customers, handling 500 Million Enterprise Messages and touching 200 Million unique users every month. “Our Platform is used by leading Banks, Financial Institutions, and Ecommerce Companies. Our revenue has been growing by more than 100 percent year on year and we have a team of nearly 70 across three offices in India,” says Pushpendra.

Diving into the Future

The company has a firm grip on the Indian market and has positioned itself to foray into the international market with a special focus on the Middle East and Southeast Asian Market, once the pandemic subsides. In addition to this, the company has mapped out great plans for its future. The team of experts will be working on strengthening the Platform by including new channels of Rich Media Communication. “We will be focused on outcome-based communication with a strong focus on security and enhanced encryption,” reveals Pushpendra. Furthermore, Equence envisages strengthening the Product Portfolio to include blockchain-based solutions on the communication stack. Lastly, the company will be launching a unique offering for the startup sector that will allow the creation of tools thus enabling quicker and cost-effective stakeholder communication. 

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