It was the lock down period, in the year 2020, when all the courts were closed and she had to stay inside her residence like all the other people in the country. During such a situation Mrs. Khaund realized that sitting idle was not possible for her. She engaged herself in helping the poor and needy people who had lost earning due to lock down by providing them necessary food items, medicines, cloths etc. Then she realized that these material foods can satisfy the physical hunger only but she noticed a lot many people who needed some mental food. The TV channels were telecasting the pandemic news only. She noticed that during that period, the young generation engaged themselves in watching shows in OTT platforms. The popular OTT platforms were streaming only English content and some were streaming only Hindi content. She realized that there are many people in her state who needs entertainment but who understand only their local language. Keeping this in mind she started thinking of starting an OTT platform with local content. This thought was the root, and the journey started and still continuing. Realizing the need of today’s generation and keeping the future possibilities in mind NIRI 9 and NIRIMART were launched. 

NIRI 9 is Assam’s first OTT platform, which is catering to the well-diverse communities of the region by showcasing the content of substance and finesse from across the globe. The platform is streaming content in several regional languages, including Hindi, Assamese, Bengali, Bhojpuri, Bodo, Mishing, Nepali and many more. NIRI9 is available in both Play Store and App Store.

We work with young talents and provide them a platform. More than 200 people get engagement in creating a content of a feature film. In this process writer, director, editor, cinematographer, technical and artist team get a job. We have successfully organized a Short-film festival in October 2021 at Anuradha Cineplex, where more than 100 short films were submitted from different parts of India out of which 20 were selected, screened and awarded. 

In our website www.nirimart.com people can order Traditional & Ethnic items such as dress, foods, ornaments, handicrafts, & we deliver across the world. We have encouraged the small, cottage industry workers and self help groups to produce such items and through NIRIMART we are providing them a global market.

Our mobile application ‘NIRIMART’  can be downloaded from App Store and Play store. The mobile application is basically for Grocery orders.

For grocery product delivery we have more than 20 delivery executives working with us. Nirimart is promoting small-scale cottage industries, entrepreneurs by marketing their product.  we are encouraging ‘ATMANIRBHAR BHARAT’ policies.