Achiever's Success Story
“Do whatever is required for the success you envision. Many times, we stop because things aren’t working out like we thought they would. Don’t entertain these failures in the end. They are pauses or even beginnings.”
Coming from a humble background, Heena Lulla Singh was the 3rd female child born to a mother who always worried about how to raise her girls. Taught to be self-dependent, Heena started working at the age of 18, taking shifts after school at a coffee chain. She has never looked back and has been working since. Through hard times and incredibly rewarding days, she is thankful for her professional journey and continues to learn with every new challenge.
“I have always felt that no woman should be dependent on anyone for her small or big needs. She should be self-reliant both financially and emotionally.”
With over 16 years in media sales, brand solutions, and digital content marketing, Heena is the Co-founder of Tickled Media’s VIP Parents, the No.1 real parents influencer management platform across Southeast Asia, now with over 29,000 members since its launch in 2019. VIP Parents connects esteemed brands with everyday mums and dads, enabling the former to tap into the high engagement and authenticity of the latter, who are then empowered to: earn extra income whilst staying at home; learn about influencer marketing through VIP training programmes; and thrive in a supportive and active online parent community.
In her 5 years at Tickled Media, she has worked passionately towards the company mission of helping parents raise healthy, happy, confident children. Prior to her current role, she held a key regional position, handling Brand Solutions for theIndusparent as well as for the 6 key markets of theAsianparent: Singapore, Thailand, Indonesia, Malaysia, the Philippines, and Vietnam.
“What attracted me to the project is its core vision of enabling the livelihoods of and empowering the parents in our community. Being a mother myself, I can relate to what it means to earn that extra income. VIP platform is such a boost for parents who want to provide more for their kids and at the same time want to share their experiences and wisdom with other parents. This is very much in line with Tickled’s strategy of localized content and providing safe spaces for today’s mums and dads to learn together and support one another, as they navigate the journey of parenthood.” Said Heena
Heena has had the honor of working with the best media companies across print, radio & digital in India, namely The Indian Express, Radio City 91.1 FM, and Rediff.com. She has multiple awards for Excellence in Sales & Revenue Growth and for Exceptional Performance in the field of Media and Digital Marketing. Receiving the IAF award is the most meaningful milestone in her career and motivates her to soar even higher for every self-dependent girl going after her dreams.