Mr. TR Varadhan

Achiever's Success Story

“Your Will decides your Way”

Mr. Varadhan believed in the technical skills he possessed from the very beginning which ultimately made him confident in pursuing his dream of becoming a first Generation Entrepreneur. He believes in motivating and mentoring of each employee so as to ensure each one is able to give the best to the organization. Talking about his methods of work, he makes sure that work equated monthly sales to achieve annual targets. New customer development and new application development is what he constantly practices.

He guides the emerging company to ensure keep debtor days lesser than the creditor days, ensure that your cash flow is in place for the next 60 days. He imparts training regularly to the team thus enabling them to improve on their knowledge skills. He believes commitment should be with all their stakeholders on continuous basis.
Mr. Varadhan carries excellent entrepreneurial skills. Ability to understand the market and reach out to customer with possible solutions. Use various methodologies, like the carrot and stick method to get the best out of team. Guide individuals and ensure we use their strengths to the organization’s advantage. Provide opportunities for the team for growth in the organization. Successfully implemented two Joint venture companies and signing on the third by 31 December 2021.

Commencing a business enterprise has never been easy for anyone. Henceforth, he too has to go through his share of predicaments.  Resistance from customers on using new technologies and new concepts and adopting to change, for example using new technology and more expensive products to reduce toxic emissions to the atmosphere or improving explosion safety concept. It took us a good three years to push across the concept and eventually achieved success. The sales team’s ability to push harder for higher price realizations.

His success journey has been roller coaster ride that he cherishes. Achieved a market share of about 85% in one of the products (Kalrez ) from just 10%.Provided the best solution for Explosion safety and implementing the same at all plants of Mondelez (Erstwhile Cadbury) -resulting in large order of over 11 crores in 2017-18.

Convinced ElL and BPCL to ensure to uphold the use of our products for the reduction of fugitive emissions in Valves and have had the environmental ministry to support this cause. Over the last two years we have secured over Large orders for the reduction of fugitive emission.. Has grown the business to a level of 64 Crores over 8 seven years with a small equity and zero debt. Applying for three patents in the field of Bearing seals, design and validation complete, by December  2021.

Achieved reduction of working hours from 52 hours in 2012 to 40 hours a week for the entire organization. The eventual target being 35 Hours a week Successfully executed two JVs in the last 7 year, a) With Eagle Burgmann Japan b) Maspero Elevator Italy.

Working closely with Rembe Gmbh – Germany for the next JV in India.

Part of Promoter or Sr. Management group in other companies.

  • Xarity PTE Ltd Singapore
  • Maspero India Pvt Ltd, India
  • Marque Systems Pvt Ltd, India
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Make payment in favour of:  
BRANDWORKS MEDIA PRIVATE LIMITED
 
Account No.: 

9810066763

Bank Name: Kotak Mahindra Bank
Branch: Mayur Vihar-I, Delhi -110091

IFSC CODE :  KKBK0000203
MICR No.: 110485046

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