He is highly passionate for creating something new and has led multiple businesses to enormous success from scratch. One such key highlight has been launching Reliance in HP, and Aircel in J&K & North East States of India and recently creating Petroleum business success in Africa as well as Data Wind (FMCD) products in PAN India as well as South Asia Markets.

Mr. Surendar is known for his high integrity and energy, and has the ability to envision & create successful outcomes in rapid change environments.

He has worked across industries – FMCG, Telecom- Operator, Consumer Electronics- Smartphones, and Alcoholic Beverages. And has handled a wide variety of roles- Operations Head, National Head, Business Head, Circle Head, VP-India & APAC, Marketing & Business Development Head East Africa, VP and Regional Head India & Sub Sahara Africa in Personal Care.

At present, Surendar is driving sales for Agro Commodities /FMCG/Organic Products at PAN India and oversea Markets (Export) in endeavor to build a sustainable Million INR business. Make India Products from J&K Soil (after 370 demolition effects/corona effects) successfully launched in J&K as well as other parts of India and International Markets.