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Mr. Sudendu Shah

Achiever's Success Story

“A leader in a true sense – Sudendu Shah”

He who started his journey in business at the tender age of 11, is now the CEO of Pride Group of Companies. Along with this, he is also on the Advisory Board of NULEARN, a brand collaborating and conducting industry-relevant courses with IIMs all across India. It is no surprise that Sudendu Shah has achieved the Indian Achiever’s Award for Excellence in Business Leadership. He strongly believes that “Creating jobs is better than doing one”.

The same belief has led to the foundation of such a booming venture. Sudendu’s journey with pride did not begin in some fancy set-up, embellishing corporate pursuits; instead, it began as a Football coach when he opened Pride Coaching Academy. Pride Coaching Academy sprouted up to four branches within two years. While pursuing his degree in mechanical engineering, he decided to give impetus to his ideals. Balancing his academic life and the Pride Empire was indeed not an easy task, but that was a risk he was willing to take.

He often says, “The biggest risk is not taking a risk”. Sudendu’s journey began in a small town of Solapur to International opportunities in the USA and Dubai, with surely many more to come! This experience has led him to be completely aware of his strengths and weaknesses, making him be able to strongly rely on his instincts. By relying on no one else but yourself, there is no need for any inspiration or idol to achieve your goals.

Sudendu Shah is a living example of this. He believes, “Inspiration or Idol is temporary, but you are permanent. No one in this world realizes your stories, your life, your struggle better than you, yourself”. When you avoid reality and shy away from your weaknesses, you cannot live up to your aspirations. To achieve your goals, you need to embrace your weak points, wear it like armor, and test your limits. Naturally, Just like Rome wasn’t built in a day, Pride went through dynamic changes before growing leaps and bounds. About this Mr. Shah says, “I tackled one field at a time with creativity and innovation and made a strong headway towards progress, working with prestigious brands like INOX, Miraj, Vodafone, CNBC, Nature’s Basket, TV 18, Aditya Birla Group, Pune Cantonment Board and many more”.

Today, after a respectable legacy of 12 years, Pride caters to clients in the field of Events, Export and Import, Web & Graphic Designing, Trading, Consultancy, and many more. To him, there are thousands of opportunities awaiting you in the market; you just need the insight of being able to look for it. It’s the vision of an individual that matters the most.

Only at the age of 29, Sudendu Shah is the winner of the Indian Achiever’s Award for Excellence in Business Leadership, Times Men of the Year 2018- Young Entrepreneur, and INDIA ICON- Most Dynamic Young Entrepreneur 2019. As the CEO of Pride Group India, Managing Director of Al Shibel Services L.L.C., Dubai, and Managing Director of Pride Group L.L.C., USA, he has set an inspiring example for budding entrepreneurs. He took the risks and grabbed the right opportunities, and success followed right away.

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