Born and bred in Amritsar, he had recognized the need of the hour in Ecommerce industry. He started his career in Trade India and worked his way up the ladder and worked for Snapdeal as the Category Head for women’s ethnic wear over a period of more than a decade. As Chief Executive Officer of Easysell Service, his aim is to make his company the largest retail company that reaches out to 70% of India’s rural population by 2022. Easysell aims to be the digital touchpoint for rural India by enabling them to access technology while focusing on connecting brands like Amazon.

Providing rural population the opportunity to have experience of digital shopping through launching stores and giving the store owner assistance in the marketing and technical field, we have started serving the rural population so that they can make digital payments & procure products from the online portal of their choice without facing any difficulties. Apart from providing the main service that is a franchise store on boarding service,  there  are digital insurance, digital payment and many more in the list. Moving India ahead from developing to developed to allow rural India to have more employment opportunities and growth in their business.

On being asked, what keeps him focused and motivated, he said,

“Challenges are gifts that force us to search for a new center of gravity. Don’t fight them. Just find a new way to stand.”