His passion for open source technologies and entrepreneurial itch led to the start of Pragmatic Techsoft Pvt Ltd. Pragmatic is both a technology service provider and has vertical focused products. They work with both direct customers as well as partners to help them with their technology needs. 

He further ventured to start new brands and companies namely Pragmatic Voice, a Voice technology services and products company in 2016 doing Amazon Alexa, Google Actions and other Voice platforms. His latest startup in 2020 has been Pragmatic Commerce which is a technology company helping Retail and eCommerce companies run efficient online business.   

Pragmatic Techsoft helps MSMEs do Digital Transformation and compete evenly with large enterprises by achieving the last Mile of Business Process Automation and implementation. Our 100+ apps enable making the business productive, efficient and effective thus helping with customer acquisition, customer engagement and customer retention.

Struggles and Challenges

Shabbir Merchant : Every day is a new challenge in a growing company. When the company got started there was an issue of generating business and new projects. Later, it became an issue of building a reliable team. They faced challenges in every aspect of business such as Marketing, Salea, HR, Operations and Delivery, Finance and Competition. The struggles are always going to be there at different stages as they scale up.

The company provides digital transformations focused on automating various business processes of any business. Their offering is essentially a service around an Odoo Business app and they have created Micro products and apps specific to industry verticals such as Rental, Construction, eCommerce, Retail among others. They have productized their services for faster delivery. 

They are an Apps Company  to achieve the Last Mile of SMB Business Apps implementation for doing Digital Transformation using Business Process Automation.

They have built more than 100 apps from real customer deployments and solving problems of more than 1000+ customers  for more than 10 years. They have been ranked #6 globally on the App store in terms of revenue.

Their apps ranges from saas infrastructure, Home Delivery for eCommerce, Vertical industry apps such as Hotel, Rental, Dental, Tours Management ,Integrations with accounting systems such as Xero and Quickbooks and other integrations with CRMs such as Salesforce, Hubspot and Zoho. Integrations with social media and messaging apps such as Whatsapp for Customer support and Sales.

Future Plans

Next 5 years they are looking to expand 5x in terms of our revenues. They are looking at building and investing in new products thus creating new intellectual capital. They are currently scaling up our team and customer base very aggressively.