Achiever's Success Story
Mr. Saikat Sarkar, CEO – IndusFresh. Over two decades of cross functional experience in the Consumer Goods/FMCG space including brand management, product conceptulisation, channel activations, retail sales, category development and sales promotion.
IndusFresh, a brand powered by Essar Agro-tech, is in the business of supplying fresh, safe, & traceable produce in an ethical, consistent and a sustainable manner. All produce comes from its own farms and meticulously nurtured ‘farmer partners’ whoresonate with its values of sustainable and ethical farming.
IndusFresh offers the freshest produce with the shortest food mileage and with minimal handling, without any middlemen or agents. Aided by its agro-tech experience and well-trained post-harvest teams, IndusFresh is best equipped in meeting its customers’ most stringent specifications be it quality, size, type or shelf-life. Based on the strength of ownership of the entire value chain including pre-planting, soil assessment, growing, harvesting, and post-harvest processing, IndusFresh aims to provide a high level of traceability. Striving for total sustainability, IndusFresh propagates best farming practices that are aimed at taking care of the soil, the environment and the well-being of farmers. Currently, IndusFresh produce is available at a variety of traditional retail partners, online channel partners as well as Direct to Home ordering for consumers
Mr. Sarkar, has been attributed with establishing collection centres across a number of States for direct sourcing of fresh produce from farmers and assisting on value addition to channelise fresh, to and fro across the country. Prior to Essar, he has held leadership positions at Future Group India, RP – Sanjiv Goenka Group and Spencer’s Retail.