“Your existence is a culmination of all the learnings you have added to yourself, and all the touch points you have created around you”- Raam G. A firm believer of Steve Jobs’ theory on interconnecting dots, Mr. Raam Gottimukkala started his entrepreneurial journey chasing the dots. From his earlier stints with HSBC and Barclays to his time with Amazon and now with The Reform Design Studios or TRD Studios, Mr. Gottimukkala has devoted his time and energy in following the dots and creating self-sustaining, interdependent eco-systems that connects these dots. And, with his design studio he is committed to taking it a step further.
TRD Studios is an end-to-end Experience Design and Management Consulting studio specializing in Lifecycle Management with concentration in System and Service Design of businesses. With its belief in the interconnection between Teams, Systems, Process and Products, TRD Studios aims to provide their small group of clients with dedicated teams curated with the client’s brand and requirement in mind. These teams, in turn, curate a perfect combination of time-tested processes, customized systems and bespoke products to help the client reach their business goals. Talking about clients, Mr Gottimukkala mentioned, “We see ourselves as an extension of their (clients’) teams. Collaborating with fewer clients ensures that we are able to work hand in hand with them on their goals and maintain a high quality of service throughout the lifecycle.”
Since its inception, TRD Studios has gone through many ups and downs. Just like most other early-stage startups, TRD Studios was highly impacted by the pandemic. According to Mr. Raam, while the pandemic and lockdown rocked the business world, it acted as a boon for TRD Studios. “It gave a chance to step back and reassess our journey till then and course correct wherever necessary”, said Mr. Gottimukkala. He attributes TRD Studios’ recovery from the initial slump during the pandemic to his Team and TRD’s community of designers , researchers and analysts who come together to provide customized solutions to business challenges, all based on TRD’s unique 5D process and Information Architecture.
Speaking of the future, Mr. Gottimukkala mentioned a couple of pet projects that are in the cards for now. While TRD Studios has been using Behavioural Psychology as a base for the solutions they currently provide, Mr. Raam aims to take it further. At this time, TRD Studios’ is working towards setting up an Innovation Lab which would bring together Behavioural Psychology and Neuromarketing to create long-lasting and impactful customer experience for their clients. The vision behind this Innovation Lab will be to make the expensive process and insights of neuromarketing accessible to organizations of all sizes.
Besides the Innovation Lab, the team at TRD Studios is also working on creating a platform to highlight inspiring growth stories, publish opinions and research studies about current issues, provide brands with a larger audience to showcase their products and overall, celebrate the global business ecosystem. Speaking of the importance of ecosystem Mr. Raam said, “ Innovation happens at the intersection of people, process, technology, customers and ecosystem, and we, at TRD Studios, are trying to create, curate and enable them”.
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