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Mr. Mohan Krishnaraj
VP and Global Head, User Expereience and Digital Design Huemen Design | HARMAN International (A Samsung Company)

Achiever's Success Story

Creatively Disrupting Markets with Design-led Innovations

Unconventionality is superseding traditional models across organizations. With new frameworks focusing on customer experience, the game has moved on from “What do I deliver to make lives easy” to “How do I deliver”. This shift requires a credible leadership packed with years of experience. Mohan Krishnaraj for over two decades has been advocating design-led strategies to help brands innovate, imagine and define products and services across industries.

Working with several fortune 500 Companies, Mohan has mastered the art of challenging the status quo to transform businesses with design driven innovations. By conceiving eccentric strategy models, overhauling org cultures and enabling brands outperform competitors, his philosophy to promote user centricity has been lauded by several C-level executives, thought leaders and partners across geographies. 

He has authored ‘The Great Balancing Act: User Expectations vs. Experience’, a book that demonstrates the tangible advantages of making user-centric design a business priority. Launched at UX India 2019, India’s biggest conference on User Experience Design, the book has been awarded by the Federation of Indian Publishers for “Excellence in Book Production”.

Humanizing Technology to embrace the near future With the world moving ahead with technological advancements, there is an imperative task of addressing today’s modern consumers – the experience expect altees. Mohan’s idea of humanizing technology is to establish a strong emotional connect with the consumers in order to remain relevant in the most competitive market the world has ever seen. 

Being a part of several Smart City Advisory Board and consulting services, Mohan has successfully touched millions of lives with several initiatives to address the citizen needs. 

Evangelizing Experience Design Globally Mohan has spearheaded several workshops across the globe and connected with audience from diverse ethnicities, addressed gatherings, panel discussions at large business events like Mobile World Congress, Global Innovation Conclave and many more. He has been the esteemed jury member and receipient of several global design awards, representing India on international forums like International Customer Experience Awards, Future of Design Awards, Red Dot Award, Fast Company Innovation Awards, etc. 

He loves mentoring the next-gen leaders at various Indian Institutions like IIT, IIM, NID, etc to create a mark in the industry. 

Driving Design-led Initiatives to address complex challenges. As the Vice President and Global Head for Digital Design at Huemen, the strategic design agency at HARMAN, A Samsung Company, Mohan drives several business transformation initiatives with a strategic approach. His vision to elevate brands with experience design and imbibe a design-driven org culture has won global recognition with several industry awards including Red Dot, UX Design Awards etc. He has been striving towards establishing ROE (Return on Experience) as a key industry metric to help understand the effectiveness and business value that experience design can deliver. 

Mohan has been helping global organizations to realize the future with design.  Enabling them to push beyond boundaries, he helps transition from traditional Return on Investment to a true Return on Experience model 

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