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Mr. Mohammed Razal

Mr. Mohammed Razal

Achiever's Success Story

Nuvocotto- A flag runner of transformation in the clay tile industry

Mr. Mohammed Razal is the Co-Founder & Managing Director of FCW Tiles Pvt. Ltd., the brand owner of Nuvocotto, a Chennai based organization, and the winner of the Brand Impact Award from the Indian Achievers Forum of the year 2022. Mr. Razal Co-Founded Nuvocotto along with Mr. Anaz. Nuvocotto started as a clay tile supply store for builders and wholesale in Chennai in 1999.

Mr. Razal is an entrepreneur with an imaginative and innovative mindset. With the support of Mr. Anaz, the founder of Nuvocotto, he and his team had positioned clay tiles from a merely functional product to the first choice of creative designers and architects.

Team Nuvocotto received the Brand Impact Award for 2022, considering their noteworthy contribution to the clay tile industry.

Nuvocotto became the flag runner of transformation in the clay tile industry. Before Nuvocotto, there wasn’t a Pan-India clay tile brand. As India is developing at a non-precedent rate and the architects and designers started working pan-India, it became a challenge for them to make BOQ of the clay product as there were only local brands available. Whereas Nuvocotto, with its extensive sales network, professionally managed logistics, and strategically located warehouses, could create a solution for this challenge.

Nuvocotto also realized the information gap in the industry. The absence of Proper product documentation or product training leads to a lack of installation expertise. The contribution of Nuvocotto in bridging this gap is praiseworthy.

The terracotta design award is another remarkable initiative by Nuvocotto. To increase and showcase the potential of clay products in innovative architecture, Nuvocotto started the Terracotta Design Award in 2018. Through this initiative, a chance to the young architects and designers was given by Nuvocotto to explore the potential of the Terracotta Products in their projects. Terracotta Design Award became a platform for young designers to gain visibility for pan-India ideas.

Nuvocotto is launching its franchise model with a vision of developing youth with an entrepreneurial spirit. Nuvocotto, with its domain and business knowledge of 23 years, is open to sharing their success secret and training the young entrepreneur to become their own boss in a short time.

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