iaf awards logo

Achiever's Success Story


23BMI is a new-age venture disrupting the weight management industry by focusing on obesity & related concerns. 23BMI is enabling 3x faster fat-loss with its proprietary meal replacement products without gymming and  improving overall health. 23BMI, led by maverick entrepreneurs, Aayushi Lakhapati & Kuonal Lakhapati has replaced more than 25,000+ unhealthy meals with 23BMI Meal Replacement Products with clientele across seven countries in less than 18 months. 23BMI’s product subscribers have experienced a fat-loss of 6-8 Kgs/Month on an average, reversing health conditions like Diabetes (type II), PCOD/PCOS, Thyroid, Hypertension, and other weight-related concerns. Post Covid19, 23BMI has experienced a spike of 45% in monthly revenues. 

Talking about post-pandemic scenario, despite fitness centers opening up, people are skeptical about going there and are seeking alternative options like meal replacement products to stay fit or lose weight. The meal replacement products (low calorie, low carb) and the weight loss programs developed by 23BMI promote weight loss by putting one in a calorie deficit mode while maintaining the nutrient levels as per the RDA. 23BMI is a medically supervised framework that enables excess body fat loss, keeping the muscle mass intact, thereby holistically improving one’s health & wellness. The ease of preparation and on-the-go consumption of meal replacements has led to a spike in company’s sales and relevance post COVID19 scenario. 

23BMI has created a unique “PaaS” (product as a service) model adapting the D2C approach wherein 23BMI’s product consumers can sign up for a weight loss program digitally while the meal replacement products are delivered to the consumer’s doorstep across the world. Consultations and follow-ups with the clients are conducted via regular video calls. 23BMI is currently developing its tech piece to automate consultations and follow ups using a mobile application to improve communication, increase consumer engagement, and collect data to drive better insights to help the business. 23BMI is also launching an e-retail channel alongside via their e-commerce website after observing an increase in demand for their meal replacement products

In the next couple of months, 23BMI plans to initiate corporate tie-ups, introduce different categories of meal replacement products, and build a community of freelance nutritionists to allow them to build individual business models around 23BMI. 23BMI so far has been covered and awarded by most major media houses for innovating and disrupting the weight management sector.

Scroll to Top
Make payment in favour of:  
Account No.: 


Bank Name: Kotak Mahindra Bank
Branch: Mayur Vihar-I, Delhi -110091

IFSC CODE :  KKBK0000203
MICR No.: 110485046


If you are choosing this payment option, then please select and copy the above text before closing this pop-up.