Talking about post-pandemic scenario, despite fitness centers opening up, people are skeptical about going there and are seeking alternative options like meal replacement products to stay fit or lose weight. The meal replacement products (low calorie, low carb) and the weight loss programs developed by 23BMI promote weight loss by putting one in a calorie deficit mode while maintaining the nutrient levels as per the RDA. 23BMI is a medically supervised framework that enables excess body fat loss, keeping the muscle mass intact, thereby holistically improving one’s health & wellness. The ease of preparation and on-the-go consumption of meal replacements has led to a spike in company’s sales and relevance post COVID19 scenario. 

23BMI has created a unique “PaaS” (product as a service) model adapting the D2C approach wherein 23BMI’s product consumers can sign up for a weight loss program digitally while the meal replacement products are delivered to the consumer’s doorstep across the world. Consultations and follow-ups with the clients are conducted via regular video calls. 23BMI is currently developing its tech piece to automate consultations and follow ups using a mobile application to improve communication, increase consumer engagement, and collect data to drive better insights to help the business. 23BMI is also launching an e-retail channel alongside via their e-commerce website after observing an increase in demand for their meal replacement products. 

In the next couple of months, 23BMI plans to initiate corporate tie-ups, introduce different categories of meal replacement products, and build a community of freelance nutritionists to allow them to build individual business models around 23BMI. 23BMI so far has been covered and awarded by most major media houses for innovating and disrupting the weight management sector.