Arjav joined his family business after graduation, but he always had the zest to do something new. When he got married to Shrinki Shah an event manager from Mumbai, she also felt that she should do something different. After completing her MBA, she wanted to do something, but couldn’t figure out what. At the same time, Arjav used to travel to various states for the family business, and always had a hard time procuring materials. Both put their heads together and Shodrobe.com was born.

The portal allows businesses and vendors across the country to develop direct transparent relations with the customer. The company was started to facilitate procurement for businesses and individuals alike and to have a channel in e-commerce that allows for a direct vendor to consumer relationships to facilitate the economic development of both parties. It helps the vendors and suppliers to increase their reach on a retail as well as wholesale level.

One of the most unique features of Shodrobe that put it on the map was that it was a commission-free platform. E-commerce companies in India have exploited the vendors and suppliers with their commission models, and that is what helped Shodrobe become a success that is today. The direct to consumer interaction allowed the vendors to cultivate relationships with their customers and serve them better.

Arjav is working on Shodrobe and is helping in the family business at the same time. With Shodrobe, he aims to revolutionize the e-commerce industry and allow for the vendors as well as the customers to enjoy the commercial benefits of the Internet.