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Lapcare
Mr. Atul Gupta

Achiever's Success Story

Lapcare fetches Indian Achievers’ Award

Lapcare has fetched Indian Achievers’ Award in recognition of outstanding professional achievement and contribution in nation building.While speaking to Indian Achievers’ forum, Mr. Atul Gupta (Chairman, Rx Infotech P Ltd) said, “Lapcare as a brand believes in setting targets in terms of Brand awareness, sales, Brand equity, uplifting the product quality even higher and thrashing these targets within the set timeline. This trend is set by company’s belief in teamwork, thinking out of the box and always keeping its partners and customers first.”

While pandemic has drained economies of all shapes and sizes, Team Lapcare pulled up the socks, fired up the brain engines and turned these crippling times into an opportunity. Becoming the true friend of ‘Work from home’ employees by providing quality essentials, like laptop accessories and peripherals enabled the company to gain the trust of millions and skyrocket the Brand equity and subsequent turnover. The campaign not only helped working segment but also students to swiftly make the transition from a physical to a virtual set-up. The organization was on its toes when our technology hungry nation was going through this major change.

For a brand like Lapcare with its huge product portfolio, the possibilities and opportunities are vast. Organization moves ahead with a ‘room for improvement’ attitude, be it their supply chain, sales model, marketing tactics or other segments of the working model. The market is evolving more than ever now across the segments based on Demographic, Psychographic and Behavioral grounds. Keeping the product development, business strategy and marketing approach aligned to it with a dynamic mindset is what they focus on.

The company is not only expanding through sales figures but also through channel expansion and portfolio expansion.

Already sitting up the hill of IT peripherals, IT accessories and mobile accessories market since more than 2 decades now, Lapcare is taking a leap into audio segment.

Organization has always believed in re-molding itself and its portfolio in accordance with the time curve. Though Lapcare has already been catering youth audience through gaming headphones, compact keyboards, power-banks, it is to take a step ahead soon through launching a whole new range of Bluetooth speakers, True wireless earphones, and other eye-catching audio products. The essence of the product range would be quality, a big pack of features, cost effectiveness and accessibility.

Lapcare has deepened its roots on the online channels in the recent times and is observing significant increase in the E-commerce sales figure pie. The management is determined to keep the curve vertically up and is strategically ready for it with a dedicated team for online channels.

Becoming the most trusted brand in each segment they have a foot in, and keeping the momentum as paced as it is, is the organization’s primary goal. While they have already achieved and surpassed the target of 40Cr/ month, Lapcare is all sparked up to reach new horizons through brilliant team coordination, positive mindset, and customer centric ideology.

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